Martech

MARCH 30, 2023

The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. That’s not a conversation. Marketing is not advertising.

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Televerde

DECEMBER 29, 2020

Some 73% of organizations reported using automation technologies in 2020, compared to 58% in 2019. You might be concerned that cutting-edge automation is too complex to integrate into your organization. Marketing and advertising help drive awareness about a brand, attracting potential leads.

Marketing AI 72

Marketing AI Automation Paid Search Agency Lead Scoring 72

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. If you’re strapped for resources (who isn’t?)

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. If you’re strapped for resources (who isn’t?)

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Directive Agency

MARCH 25, 2020

These giants continue to dominate the market share of revenue generated by the overall software industry. Activation. Conversion Rate Optimization(CRO), or user experience optimization. Organic Search. Thought leadership across all stages of the marketing funnel to cement your expertise in the subject matter.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40