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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Make note.

How to Start an Awesome LinkedIn Group

Vertical Response

Starting your own gives you an opportunity to shape the conversation and membership: networking amongst like-minded professionals, asking customers to share feedback and experiences, even collaboration and intelligence-sharing among suppliers and competitors. Select a topic that’ll draw in that audience and promote active conversation. Be a conversation starter.

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For many companies, this translates into a wait-and-see approach to social media. think that’s short sighted.

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For many companies, this translates into a wait-and-see approach to social media. think that’s short sighted.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity.

59.14 μs: 1.407 μs, 38.83 μs, 177.0 ns 198.9 ms: 765.5 μs, 10.18 ms, 185.8 ms