| |  Active Conversion + Advertisement + Marketing + Media | 4 articles |
| Page 1 of 1 | Previous | Next | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. | ACHIEVE MARKET LEADERSHIP SEPTEMBER 14, 2009  Now Streaming: Web Conversations One component of the next-era web, has become more prevalent across the Internet over the past year: the so-called media-stream. The stream is the Internet in real-time, made up of active conversations, thoughts, and information shared by individuals throughout the social web. The adoption of the stream has many implications for marketers, advertisers and even the consumer. | | | | | |
| CHRIS KOCH NOVEMBER 13, 2009 Social media strategy for B2B: what’s required and what’s optional Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For many companies, this translates into a wait-and-see approach to social media. think that’s short sighted. | CHRIS KOCH NOVEMBER 13, 2009 Social media strategy for B2B: what’s required and what’s optional Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For many companies, this translates into a wait-and-see approach to social media. think that’s short sighted. | |
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