8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Mobile.
Google Analytics- Calculated Metrics for Lead Generation Websites
JANUARY 3, 2016
First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Make note.
How to Start an Awesome LinkedIn Group
JULY 24, 2013
Starting your own gives you an opportunity to shape the conversation and membership: networking amongst like-minded professionals, asking customers to share feedback and experiences, even collaboration and intelligence-sharing among suppliers and competitors. Select a topic that’ll draw in that audience and promote active conversation. Be a conversation starter.
Social media strategy for B2B: what’s required and what’s optional
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. For many companies, this translates into a wait-and-see approach to social media. think that’s short sighted.