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Going back to basics: Marketing as a conversation

Martech

The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. That’s not a conversation. Marketing is not advertising.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Content Downloads per User: Measures user engagement with your content assets.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. I think that’s the right decision—up to a point.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. I think that’s the right decision—up to a point.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

If you’ve ever used software to schedule a social media post, for instance, or to trigger an email response to a customer inquiry, you’ve used automation tools. Marketing and advertising help drive awareness about a brand, attracting potential leads. Take social media, for example.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

These giants continue to dominate the market share of revenue generated by the overall software industry. Activation. Conversion Rate Optimization(CRO), or user experience optimization. For these various levels, different kinds of content and link building strategies can be useful. Organic Search. …and more.