survey Active Conversion Activities Conversion Validation 
Adobe Experience Cloud Blog
AUGUST 4, 2015
The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. Reviews help increase conversion rates.
Industrial Marketing Today
AUGUST 27, 2012
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Here are three quotes from well-known sources to validate my claim in case you have doubts about my statement. The industrial buy cycle has not changed.
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