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Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

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How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

Surveys rely on strong recall skills, which may be challenging for those with ADHD. To do this, a real-time, conversational feedback tool proved extremely valuable. “I A new channel sparked active conversation among employees who identified as neurodivergent. And platform metrics may ignore UX accessibility pitfalls (e.g.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

Tools like Google Ads allow you to set bid amounts according to how likely your advertisement is to get clicks and result in conversions. Interactive content like surveys is another way to connect with clients and nurture an allegiance to your brand. You can automate bidding based on factors like keywords to maximize results.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work?

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. P.S. That article has generated a very active conversation for both sides of the argument. Source: The End of Solution Sales, Harvard Business Review – HBR blog).

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

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How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. As I mentioned in a previous post , goal or conversion tracking typically falls into one of three key areas.