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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our  target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Which e-newsletter and blogs do you subscribe to?

Spot 63

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. P.S. That article has generated a very active conversation for both sides of the argument.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Audience’s Interests, Needs, and Wants?"

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey. Reviews help increase conversion rates.

Sales Prospecting Perspectives Week of December 6th

Sales Prospecting Perspectives

In a survey prospects are limited to giving feedback only on the questions asked and it’s usually a pretty short answer. One of the benefits of cold calling is that you have active conversations. Hi Everyone! Welcome to another Weekly Recap! We have some exciting news this week. Congrats to Pete, and all the other folks who made the list this year! Monday December 6 th.

Make Sure You Ask Why While Teleprospecting

Sales Prospecting Perspectives

In a survey prospects are limited to giving feedback only on the questions asked and it’s usually a pretty short answer. One of the benefits of cold calling is that you have active conversations. When you’re an inside sales rep, there are a lot of people that don’t want to talk to you. Usually it’s anywhere from 90 to 99 percent. While inside sales is, to a large degree, a numbers game, (working through the no’s to get to a yes) there is a way to make your success rate increase. Not surprisingly, not many hands go up. What is the lemonade?

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity.

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