Remove Active Conversion Remove Activities Remove Conversion Remove Survey

Trending Sources

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our  target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Which e-newsletter and blogs do you subscribe to?

Spot 63

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. P.S. That article has generated a very active conversation for both sides of the argument.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Audience’s Interests, Needs, and Wants?"

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey. Reviews help increase conversion rates.