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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: b2bmarketing. I’m sure I forgot a few. Feel free to chime in if I did. All thoughts are welcome!