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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Go check it out!

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. The post 4 Reasons You Should Act on Influencer Marketing appeared first on Content Marketing Institute. Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. Are you ready?

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YouTube Marketing: Creating Your Brand

Brightedge

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Now, they are doubling down on content marketing. The second bug trend is AI-generated content.

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. This sentiment isn’t limited just to TikTok. Now, content creators can be found across all of the social platforms. Follow @illuminHQ

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