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But Wait, There’s More! Why Cheesy Copy Still Works.

The Point

Experienced email copywriters use a myriad of techniques to get their readers to act, techniques that may seem aggressive, salesy or “cheesy” to the uninitiated. “Act Now …” Even the most successful email campaigns have minimal shelf life. Good email copy does one thing – it generates a response.

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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant. Be up front about the way you like to work. Hint: agencies hate the word “vendor”.) Trust them.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

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These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Offer downloadable content. Share this blog!

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Marketing Success & the Accident of Timing

The Point

It can be tempting, as marketers working in a world of intent data and ABM and AI, to buy into the hype that any short cuts are possible, that sales cycles are made to be compressed, and that sales-ready leads can be created on demand. Buyers decide when they have the need and when they’re ready to act.

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This Year, Tackle These 3 Demand Generation Priorities First

The Point

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Know What’s Working. 3 Demand Generation Priorities to Tackle First via @spearmarketing. Click To Tweet.

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Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

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How does Captora help marketers get more from that investment, and also help them gauge which content really works? [PA] HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On. We’re excited to be partners with Marketo and Act-on – both are also Captora customers. [HS]

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Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails. While it’s expected that all major marketing automation platforms are working on fixes to address the issue, those solutions could be months away, at minimum. The culprit? Email bots. The downside?