B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. When I learned of his death, I looked back at the posts I've published here and found that I've discussed or referred to his work in no fewer than 20 posts.

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Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

DiscoverOrg

OCTOBER 26, 2017

For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”. Read it: Cold Voicemails Work … Just Not How You Expected. The post Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach appeared first on DiscoverOrg.

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Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Understand Automation Is the Future of Work. A big part of email marketing is figuring out how to speak to different audiences and testing which messaging works and which doesn’t.

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Act-On Marketing AI Trends Work Management 71

Act-On

APRIL 10, 2024

In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. How does lead scoring work? First, a very quick overview of how lead scoring works. Imagine going on a blind date. I’d love to show you around my apartment.

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Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Hubspot

DECEMBER 28, 2020

Remote work is incredible. But remote work is also tough. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent. The Holloway Guide to Remote Work.

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Tomorrow People

MARCH 6, 2018

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Everyone’s got an opinion on design.

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Paid Search Agency Advertising Agencies Ad Agencies Design 235

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.

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Act-On

DECEMBER 1, 2023

Call (US): 1(877) 530-1555 Call (UK): 44-1189 515680 Email: info@act-on.com Get Started: act-on.com/demo/ You can’t rethink your marketing strategy right now Path 2: Rebuild The other end of the spectrum from “Lift and Shift”: Rebuild what you have from scratch. You rely on a few key programs, and can afford to roll out in phases.

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Marketing Automation Services Marketing Automation Automation Planning 213

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Cold, hard facts about your products won’t always persuade customers to buy them. Sometimes its emotional value will. Source Another emotional marketing example comes from Uber.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Thankfully, email makes it possible for you to gain influence with your desired audience over time. Table of contents What is drip marketing?

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Paid Content Work Management Email Campaigns Marketing AI 120

Buffer

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

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Biznology

MAY 12, 2020

The common routine of driving to the office has halted, and remote work has taken over. The option to work from home may become more prevalent for the future. The transition is jarring for everyone, with employers now re-evaluating their remote work policies and employees catching up. The Future of Remote Work.

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Heinz Marketing

OCTOBER 9, 2021

The Future of Flexibility At Work. Based on years of research, a great outline of the downsides of work-life accommodation and boundaryless working and includes the tenets that organizations should follow as they develop their own flexibility programs and policies. How To Recover After Making A Bad Decision At Work.

B2B Thought Leadership 101

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Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations.

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Marketing Insider Group

JUNE 19, 2023

An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Performing a Competitor Content Analysis in 4 Key Steps Performing a competitor content analysis does not have to be complex, but it does take focused work. Auditing content takes a significant amount of work.

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The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content.

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Crimson Marketing

JANUARY 15, 2015

“As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies. Demand Generation Podcasts'

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Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming.

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Biznology

JUNE 16, 2017

This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings.

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Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. Here’s how we tackled the process: Inventoried what we had We looked at current program metrics to determine what messaging was working and what wasn’t. What’s working and what isn’t?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Scoop.it

APRIL 6, 2021

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. Let’s take a look at some of the best actionable ways that you can make content work for your business: Discovering Great Content. Image: Omnicore Agency ).

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Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. What is PDCA (Plan Do Check Act)? What do Francis Bacon and Japanese manufacturers have in common?

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Planning Lead Ranking Work Management Marketing Qualified Leads 358

Marketing Insider Group

JUNE 12, 2023

Simply put, remarkable work is above average and worth taking note of. It offers something of real value for the audience and pushes a button inside them that stimulates feelings and spurs them to act on it. Outstanding work stems from consistency, following a proven pattern, and refining that system.

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Content Act-On Viral Marketing Fulfillment 240

Martech

JULY 20, 2022

That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. The post What is customer journey orchestration and how does it work? Basic CJO categories. Processing.Please wait.

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Work Management Enterprise Management Marketing Management Touchpoints 89

Contently

JANUARY 9, 2018

Years ago, Zak’s lab discovered that Oxytocin acted as the brain’s mechanism for empathy. After a long day of work, the father comes home, where his daughter once again doesn’t pay him much attention. It helped us survive, work together, and build civilization. Hugs, acts of kindness, etc. From a brand.

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Brand Identity Branding Storytelling Eye-Tracking 157

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy.

Work Management 122

Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

Salesforce Marketing Cloud

AUGUST 3, 2022

If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. One thing is clear – there is not a singular future of work. For the last couple of years, no topic has been more relevant for leaders than how teams work, thrive, and create value – the ideal future of work.

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Work Management Lead Ranking Allocation Enterprise Management 98

Salesforce Marketing Cloud

MARCH 21, 2022

But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D alone may not be enough. To effectively track inclusion,” the Gartner experts wrote, “organizations must measure employee sentiment with a considered definition of inclusion, ensuring the organization can act fast on the results.”.

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Peer-to-peer Webinar Metrics Gartner Demographics 98

Sprout Social

JUNE 28, 2022

We see a lot of questions surrounding the Creator Fund, how it works and whether it’s worth it to join. ” Months after the Creator Fund’s initial announcement in June 2020, the official TikTok @CreatorPortal account released a series of videos breaking down what the fund is and how it works. Published on Categories.

Work Management 105

Work Management Paid Search Agency Viral Marketing Lock-In 105

Matchcraft

FEBRUARY 14, 2023

This includes adhering to data protection regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as well as obtaining proper consent from consumers for the collection and use of their data. Furthermore, it can help to reduce costs associated with ineffective advertising campaigns.

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Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Marketing Insider Group

SEPTEMBER 28, 2021

Active voice makes your potential customer the doer , presenting an opportunity to persuade them to act. Use CTAs to Motivate Readers to Act. So if you’ve done the work to create a compelling, action-oriented headline, don’t stop there. So how do you start using them? It should motivate people to want more from your brand.

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Content Marketing Lead Scoring Lead Ranking Content 349

Walker Sands

JANUARY 5, 2022

We’re excited to announce that we will be kicking off the new year as a Built In 2022 Best Place to Work in both Chicago and Seattle. Built In’s Best Places to Work awards recognize employers that go above and beyond for their people with benefits, support, culture programs, initiatives and a diverse, equitable and inclusive workplace.

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Best Practices Ad Agencies Transparency Act-On 98

Marketri

SEPTEMBER 22, 2023

Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results. If traffic is high but leads are low, it’s likely your content isn’t engaging or relevant enough to drive buyers to act. That assurance comes from data.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. Pinterest boards can be set up to act as product navigation tools for your audience. The COVID-19 pandemic put further strain on brick and mortar businesses.

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Work Management Top of Funnel eCommerce Social Media 138

Act-On

NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. Marketing automation moves the tedious work off your team’s plate so they can focus on higher-level and more rewarding work.

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