B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. But what is really happening once a prospect lands on your B2B website? Here are some of reasons visitors to your website don’t trust you: 1. Your website has no photos or bios of your employees.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved. Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 13, 2015

Here are three things you need to act on to increase your marketing results. articles posted on the website, 4.) Your great content in the forms just mentioned exist on social media platforms and on your website. The survey results showed that B2B marketers still use tactics that are not that effective. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

APRIL 1, 2015

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. ”) Take it one step further, and make your product name hyperlink to a product page on your website. Do we have a compelling call-to-action that makes readers act?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. strategy you should adopt and how much you will need to spend to succeed. For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 13, 2011

During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. The Digital Millenium Copyright Act (DMCA) of 1998 gives content owners the right to send an official notice to the copier’s online partners. This was in 2006.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

MARCH 12, 2013

These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment. This list also acts as input for your next marketing meeting agenda. I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Run your marketing like your business.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100