Buzz Marketing for Technology

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster. This webinar was sponsored by Act-On.

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Make them mean something.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! You can also scan the highlights of this webinar on Twitter by reading the following Storify:

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the following Storify: This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Paul delves into the development of an influencer strategy and what that means.