B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Detail what marketing your competition is doing. Do you know what your competition is doing?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 13, 2015

Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? This was in 2006. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

JANUARY 16, 2012

what will get them to act on your call to action. Take it to trade shows, conferences, and presentations. A one sheet or one pager isn’t just about copy, design and printing. What are you selling? How is it positioned against the competition? What is unique about it? Do have a great headline. People buy based on emotions.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100