Vidyard

SEPTEMBER 27, 2018

Whether you’re trying to sell your boss on making demand creation part of your process, or you’re putting together a new marketing strategy, these stats can help you make a plan that works. Only 4% of marketers aren’t acting on creating demand for their product. De Beers and N.W. Another 31% are talking about it.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Moz

MARCH 2, 2021

I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywords Screaming Frog to crawl websites and gather technical SEO data Power BI to analyze the large data sets and create simple visualizations. Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. They can be given some offers to act upon something. While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. WordStream ). WordStream ). Email Personalization. Studies show that triggered emails received 70.5%

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Marketing Insider Group

OCTOBER 27, 2020

It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Optinmonster

MARCH 30, 2024

In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act. Not only do we look to others for buying decisions, but we also depend on it for almost everything else we do. And, it can boost conversions by up to 15%. Validate and simplify customer’s buying decisions.

Statistics 69

Statistics Brand Identity Branding Peer-to-peer 69

Salesforce Marketing Cloud

OCTOBER 9, 2023

And these stats cut across all age groups. One of the greatest acts a leader can make is to admit you don’t know,” said Caroline Casey, founder of the Valuable 500 , a global business partnership of 500 companies working together to end disability exclusion. Read on for our tips. Read the article 1. Not sure where to begin?

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. We don’t republish our content. We don’t repurpose our content.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Top Rank Marketing

OCTOBER 18, 2023

Jenn from SAP emphasized a surprising stat: a whopping 81% of marketers believe that the roles of content writers are at risk due to AI. “81% of marketers think content writers jobs are at risk because of AI. . “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. High unsubscribe rates act as a red flag in email marketing. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Engagio

APRIL 12, 2024

Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Remember that stat above? Let’s start with the why. Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

LeanData

NOVEMBER 17, 2022

The proof is in the stats: 67 percent of B2B companies say that leads are being sent to the wrong person for follow up. Stats don’t lie. This translates into surfacing the right buying signals, acting at the right time, sending the right message, and personalizing content. Over 30 percent of leads are never contacted at all.

Webinar Metrics 52

Webinar Metrics Demand Stats Act-On 52

Martech

MARCH 6, 2024

You know how to think about data and ask the questions that make the best use of the AI. How can they learn those sorts of skills? A: So, I’ll give an answer based on an example case that we were working on recently. We built a sort of ChatGPT for insights, a generative business intelligence. Nobody knew what to ask.

Marketing AI 93

Marketing AI Validation Training Template 93

Outgrow

FEBRUARY 25, 2024

It’s essentially about teaching computers to “think” and act like humans in certain ways. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. What Is Artificial Intelligence (AI)? trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Stats 52

SmartBrief - Marketing

MARCH 5, 2024

And the stats back this up. Positive reviews act as recommendations and social proof, giving potential customers confidence they are making the right choice. The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Hubspot

MAY 23, 2023

Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. The act of selling produces a lot of data — from email chains and sales calls to lead information and scoring. On average, salespeople save two hours and 15 minutes a day using AI. Let's dive in.

Marketing AI 72

Marketing AI Forecasting Lead Scoring Lead Ranking 72

Porch Group Media

JANUARY 18, 2023

Luci: These are some pretty strong stats related to email. Tell us about these stats and what you’re seeing. Think about how you act in each channel. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023. 99% of consumers check their email every day.

First-Mover Advantage 52

First-Mover Advantage Stats Email Marketing Opinions 52

Conversica

DECEMBER 12, 2022

Similarly, businesses appreciate how website chat tools can act as a digital first-touch for online visitors. Our RDAs can handle a broad set of situations, and act independently simulating real human interaction. Website chat is one of the fastest-growing channels. And it’s easy to understand why. The Evolution of Website Chat.

Marketing Websites 104

Marketing Websites Lead Ranking SMS User-Generated Content 104

Marketing Insider Group

FEBRUARY 23, 2021

Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. They’ll also gain valuable and memorable insights into your business strategies. Quick Takeaways. Your target audience should see themselves as the protagonist (hero) in your stories. Source: Gartner.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

ClickDimensions

DECEMBER 1, 2020

The ability to answer and act on these questions with confidence is what gives revenue marketers the edge and can mean the difference between an organization moving ahead or falling behind. After reading the title of this blog post, you might be asking yourself, “Isn’t all marketing today revenue marketing?”

Stats 87

Stats Budget Programs Forecasting ROI 87

seo.co

APRIL 12, 2021

Without requiring you to get a psychology degree, social proof is a psychological phenomenon whereby people act in a certain manner according to what they see and hear from other people. As we stated at the beginning, social proof is a psychological thing that compels people to act because of what other people are saying and doing.

Marketing Websites 82

Marketing Websites Opinions Stats Paid Search Agency 82

NetLine

JUNE 21, 2022

Markempa CEO and Founder Brian Carroll summarized the purpose of B2B lead nurturing quite well in an interview while acting as Marketing Sherpa’s CEO. In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . Healthcare/Medical. Biotech and Pharmaceuticals. The Consumption Gap.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Outgrow

FEBRUARY 28, 2024

It’s essentially about teaching computers to “think” and act like humans in certain ways. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. What Is Artificial Intelligence (AI)? trillion by 2027.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Martech

AUGUST 18, 2022

And there are also fans who seek out stats and other content relating to fantasy sports and betting. As we uncover opportunities to improve the fan experience, we will act on them immediately,” said Trembath. The journey also includes different levels of engagement through digital experience (DX) touchpoints. Feedback front and center.

Digital Experience Platform 95

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 95

Contently

APRIL 5, 2022

They offer tutorials, stats, and features to digital marketers for free. Thus Google can act as a paternal online figure and direct users to pay-to-play products. Few would argue it has shaped society any less than its neighbor, however. Yet its founder Mark Zuckerberg has recently set his eyes on an altogether different goal: Web3.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

ActiveDEMAND

FEBRUARY 22, 2022

While clients can sometimes ignore or make up their own ideas about digital marketing stats, lead stories are easy to understand and harder to refute. Searched for “Act-on competitors”, clicked on our Google ad. Landed on our Act-On Alternative webpage. Building Blocks of Great Lead Stories. Prospect from Texas.

Ad Building 69

Ad Building Leads Lead Marketing Qualified Leads 69

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Unsubscribe Rate High unsubscribe rates act as a red flag in email marketing. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. High-level statements about successful outcomes are not enough to fuel the motivation to act. Creating positivity also helps buyers focus on the benefits of acting more so than will talking about the potential risks.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

KEO Marketing

JUNE 28, 2016

What we have described here can act as a starting point. The desired results of a landing page are dependent on the objective of the campaign. These desired results could be document downloads, a form filled out, or a move to the next page in a series. conversion rate) attained should be compared to the number of visitors landing on the page.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. The most important takeaway from our stats is that content consumption lines up almost directly with buyer intent data. Buyer intent and behavior.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Sprout Social

AUGUST 9, 2023

Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. If executives want to make the most of social media investments , they need to reevaluate how social data is internally shared and acted on across their teams. but this time—ken’s hosting.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. FuckJerry’s value is their 14.3m

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Golden Spiral

MARCH 10, 2022

When you address these concepts, you are changing the way your web visitors act, expanding their knowledge about healthcare, and reminding them there is a better way. As marketers, we have become obsessed with numbers, stats, and metrics. Your best prospects wrestle with that problem. Don’t allow these searchers to go elsewhere.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Litmus

JUNE 8, 2021

Then came the California Consumer Privacy Act (CCPA) with its own privacy protections. Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. It’s set to launch this year sometime between September and November.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. What was the ROI of your influencer campaign? How does one topic perform on social compared to another? Let’s dive in.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

ClickDimensions

MARCH 21, 2023

When combined with a strong digital strategy, Marketing Automation provides marketers with all the tools they need to not only provide content to customers, but also identify them and react to certain triggers based on how specific strategies and responses have been set up.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. This stat summons the final wag for the long-tail of smaller specialist retailers. What’s the key insight digital marketers need to act upon to succeed in the 2020s?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below).

Distribution 118

Distribution Promotion Research Webinar Metrics 118