Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. B2B brands need to charge up their marketing strategies to stay ahead in the market. This requires an understanding of the B2B ecommerce trends that are changing the industry. Artificial Intelligence.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. This increases ad campaign efficiency by eliminating wasted impressions.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. Use this data to refine your demand generation strategies, identifying what works and what doesn’t. Oh, and increasing efficiency is always popular.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In our interview with Jody Guetter of Social Assurance , she gives a ton of awesome tips on how to create engaging and dynamic experiences during online conferences. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect. Here’s how to adjust your strategy to be successful.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? The second bug trend is AI-generated content.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Evaluate your content plan 2.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Email interactivity.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. How This Behaviour Impacts Go to Market Strategy To succeed in an ever-evolving B2B market, businesses must continually adapt their go-to-market strategy to address consumer demand.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. Brands need to understand and implement the strategies that will allow them to stand out and connect with their target customers.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Webbiquity

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Audio ads represent unique audiences.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

SalesGrape

NOVEMBER 18, 2023

Personalization and Customization: Harnessing Data for Targeted Outreach One of the key trends shaping telemarketing in 2023 is the increased focus on personalization and customization. Therefore, incorporating personalization into telemarketing strategies will be crucial for successful B2B lead generation in 2023.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 98

Keywords Template Analysis Barriers 98

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Quick recap of 2020 trends.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

The Lead Agency

AUGUST 20, 2020

The most effective digital strategies in B2C marketing are now being deployed in B2B. Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. Source: [link] The B2B marketing funnel has become longer and more complicated.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Vision Edge Marketing

OCTOBER 3, 2023

Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy. Seems obvious, right?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?”

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Aberdeen

JANUARY 30, 2020

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. Everyone wants to figure out what trends are next in their respective industries. As budgets shrink and demands grow, you have no choice but to optimize all of your strategies and tactics.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. We invited some top marketing executives to discuss the marketing trends they think deserve marketers’ attention, and how to get the most out of them this year.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

ClickZ

APRIL 3, 2020

Consider new strategies for managing data, engaging employees with emerging technology, and unlocking new capabilities through modernized platforms, products and processes. Customer Experience has dominated digital strategy and product design for years. By February of 2019, social media app TikTok had reached 1 billion downloads.

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Multi-channel strategies Email marketing complements your social media pages, blog posts , and other channels by extending your reach, boosting engagement, and reinforcing your messaging via coordinated multi-channel strategies.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. Those looking to achieve sustainable results will need to develop a fearless culture of innovation, with an iterative approach to strategy and tactics. Many marketers today excel in mainstay digital channels like email and social media.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Digilant

FEBRUARY 10, 2022

Download our Guide for Advertisers: Trends & Tactics for Reaching Super Bowl Viewers. . This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . For brands, it’s important to remember that these trends and conversations move quickly, so fast action is essential.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Imagine that.

Marketing AI 134

Marketing AI Social Media Trends Work Management 134