Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. This doesn’t entice people to act, there is no benefit in doing so. I take that back; there is a “ Get on our Mailing List!

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

OCTOBER 11, 2010

Ordinary people, including the researchers who direct this project, are found to harbor negative associations in relation to various social groups (i.e., implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases. Implicit biases predict behavior. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. 4 Time-Saving Tips for Social Media Marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. Is the Social Web Changing How We Write? What does it mean to live authentically, to live well, write well, and do your best work? I can’t do everything or learn everything, nor do I need to. Tweet This!

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

SEPTEMBER 20, 2010

However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Is the Social Web Changing How We Write? The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? When writing online , how can you appeal to readers’ emotions on a business-oriented site? Blog this on Blogger.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

OCTOBER 6, 2010

&# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon.

Digg 100

Digg Content Buyer Personas Buzz 100