Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Said differently how do we make social part of the very DNA of the firm? Why is measuring Lead Gen in Social Media so hard?

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.

Social Networks 100

Social Networks Business SMS Facebook 100

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

Advertising Channels 100

Advertising Channels Brand Identity Branding Webinar Metrics 100

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. Our next webinar is titled Social Data Made Simple: Getting Started with a Strategy ; be sure to sign up for it or view the schedule of other upcoming webinars here.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. The post examines the idea of applying ratings to workers based on their activity with social software applications. SEO your social profile. Maintain a vibrant Social Profile.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

New social media tools for B2B marketers. Social data and what it means to B2B marketers. Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Visit [link] to learn more.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. While social data is exciting because it’s abundant and easily accessible, it’s still relatively new for corporations and how they’re integrating the voice of the consumer into business processes.

Banner Ads 100

Banner Ads Banners Network Marketing Social Media 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

From the very beginning, the fiduciary rule had the weight of inevitability and the social pressure of protecting investors’ morality behind it. Asset managers have since faced a new set of intricate regulations to comply with, tight timelines to meet, and structural/operational changes to enact within their own firms. Program execution.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

FEBRUARY 27, 2013

Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

I think B2B marketers really need to think and act more like a media house themselves. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Social Media is not a campaign it’s a commitment! Building a solid content creation engine is critical to B2B marketers today.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.”

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Social also acts in the same way – the more your engage the more people engage back.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

MARCH 7, 2012

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. . - Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. Visit [link] to learn more.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

OCTOBER 25, 2013

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. no – with the fragmentation of media because of social. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems and the list goes on. Probably not.

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

JUNE 5, 2013

Back in the day—uh, about 10 short years ago—marketers knew more about their products than their consumers did, and had the luxury of acting as the gatekeepers of brand information. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations. Brand Credibility.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Whether it’s via an offer, a time frame (act now!) Are you telling visitors upfront when items are out of stock, or are you waiting to spring that on them when they go to checkout? The list of variables that create a good (or bad) checkout experience goes on and on. Wasn’t ready to purchase the product. Ditch hidden shipping costs and fees.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

MAY 29, 2013

Find a committed, obsessed, dedicated executive to drive the process and act as a focus for future customer experience innovations. Social attributes. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. 3) Sell the concept internally.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 6, 2009

People couldn't act. 5) What impact do you think Social will have on the Sales function? Social media IS having a huge impact on sales today and will continue to have an even greater impact as it matures. Social Media is changing the game when it comes to access and influence. I don't see this enough. But it didn't work.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

JULY 24, 2008

What I’m positing here is that the act of putting ideas into words, whether written or spoken, in the collaborative environment forces the individual to use the language of the subject. I, however, interpret Kolbs apprehensive knowledge as an unconscious, intangible process that many consider "instinct" or "gut feeling". at 8:05 AM.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Buzz Marketing for Technology

JULY 24, 2008

Social Responsibility. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Social Responsibility. Find People. Find Groups. Find Blogs. Fast Company. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Business Networking.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Usually those that did the transforming came along as social and cultural changes set the stage for this transformation. We can argue the relative contributions of the technology and the social context. It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. argues that his own blog â??

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

OCTOBER 6, 2008

Create Your Own Social Network! Work Literacy. for Learning Professionals. Main My Page ASSIGNMENTS RE-SOURCED Member Info Intros Profile Pics Forum Videos Photos Groups Blogs. All Discussions. My Discussions. Add a Discussion. Were sorry, but this discussion has just been closed to further replies. WEEK 1: Introduction to LinkedIn.

Linkedin 100

Linkedin Ning Screencast Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. Its the "instead of" approach to home decor, since my 1200 sq.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. . |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Twice during the day, we broke up into around eight groups for a half an hour discussion of some of the issues raised by the presentations, with questions acting as starting points and team members or PLE experts present in each group to keep the discussion on board. Technology Enhanced Learning Environments. ELSEWHERE ON THE WEB BOOKMARKS.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Social interaction may enhance motivation and prolong engagement with the task. Social interaction would almost certainly bring forth more information and ideas that could be shared and perhaps result in deeper thinking about the subject. The goal is to develop higher order thinking skills.

Peer-to-peer 100

Peer-to-peer Thought Leadership Education Case Studies 100

Buzz Marketing for Technology

JULY 24, 2008

The goal is to make knowledge workers better at capturing, sharing and using knowledge, and maximising their personal effectiveness in the social and relationship-building part of their jobs. Focusing knowledge-management initiatives on the individual should not be a groundbreaking move within an organisation. says Cope. ?If effectiveness.?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. Evaluation.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Looking at the right column again we can see wikis , social networking , blogs , and mashups. The teacher also acts as a guide/resource when the students do self-study work and often they will together compile an individualised learning pathway based on the studentâ??s « May. 2 3 4 5 6 7 8. 9 10 11 12 13 14 15. and e-learning 1.0

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

Buzz Marketing for Technology

JUNE 23, 2008

Consider this excerpt from " The Social Life of Paper " in a recent New Yorker (courtesy of the shifted libarian ): "But why do we pile documents instead of filing them? Consider your experiences at a glass blowing workshop or touring a silversmiths workshop. As an aside, Etienne Wengers excellent work on communities of practice (e.g.,

Work Management 100

Work Management Lead Ranking Paper Analysis 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, many call center jobs, accounting tasks, payment processing jobs, and even some technical support jobs are relatively routine activities that would actually decline in quality if the individuals doing them were to act creatively and deviate from prescribed procedures. Part One appeared here. I welcome your comments.

Work Management 100

Work Management Peer-to-peer Distribution Guidelines 100