5 Black Friday trends marketers can act on this holiday season
Martech
NOVEMBER 15, 2023
Consumers are looking to spend, and it’s not too late for marketers to act. For instance, Amazon Prime Big Deal Days drove sales in October. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing.
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