Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Then send targeted content to them based on the data, to encourage related purchases. Design reengagement campaigns.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. 5G will bring download speeds of up to 20 times the speed of 4G, empowering companies to develop richer personalized experiences and real-time ad targeting. Understand Automation Is the Future of Work.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Marketing Insider Group

JUNE 19, 2023

Image Source Grasping Why You Need To Do Competitor Content Analysis Competitor content analysis helps you discover what’s clicking with your target audience and how they want to engage with you. For example, Semrush has an Organic Research feature that lists competitors. This is obviously useful but can be overwhelming.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic. At this stage, the marketer is learning, researching, and becoming aware of potential solutions. Screams bottom of the funnel, right?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ANNUITAS

AUGUST 19, 2022

What’s wrong with the status quo of siloed teams and random acts of sales and marketing ? ” Velocity Partners : “Converged marketing can create and target micro-segments based on sales and service engagements, not just marketing ones.” The critical question: What is the benefit of operationalizing in this way?

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

ATAK Interactive

SEPTEMBER 4, 2020

As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real, sustainable business growth with a more targeted approach to selling to companies and prospects. Account-Based Marketing Explained. Higher ROI. Marketing and sales alignment.

Account Based Marketing 97

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Top of Funnel 97

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Conductor

APRIL 21, 2020

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research. When will it be safe to fly again? Personas are the foundation of your marketing strategy.

Keywords 111

Keywords Research Tips SERP 111

Marketing Insider Group

FEBRUARY 10, 2021

To your target audience, your value proposition should be: Relevant. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. If used effectively, it can give you a substantial competitive advantage. Keep your customers at the center of your value proposition. Compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

ATAK Interactive

SEPTEMBER 7, 2020

As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real, sustainable business growth with a more targeted approach to selling to companies and prospects. Account-Based Marketing Explained. Higher ROI. Marketing and sales alignment.

Account Based Marketing 78

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Top of Funnel 78

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Marketing personas are fleshed-out profiles of specific segments of your target audience. Let’s get started!

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Find your audience.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. The name of the relevant statute says it all: the (you) CAN SPAM (Act).

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Valasys

MAY 11, 2021

Target customers of B2B companies are other companies. Hence, it is mandatory to know the requirement of the target audience, in-depth. The clients, usually, research their desired products from various sources available online and offline. What Is the Role of Market Research in B2B Companies?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

Go Beyond SEO

APRIL 18, 2024

You can target specific keywords. Targeted keyword research is essential for successful PPC campaigns. Precise targeting: You can pick who sees your ads. Target by place, age, or even what people like. Targeted Keyword Research Good PPC starts with finding the right keywords.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Abhishek Shrivastava, Senior Director of Product, LinkedIn. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Vision Edge Marketing

SEPTEMBER 12, 2023

Key Attributes of a Best-in-Class Strategic Plan Specificity and Clarity Actionable Milestones and Relevant Performance Targets Operational Feasibility 3. Performance Measurement : Key Performance Indicators (KPIs) act as the compass for every business, indicating whether the business is moving in the right direction.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Inbox Insight

JULY 28, 2020

Getting inside the minds of your target audience will help you tailor your strategy more effectively. Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. But what technologies interest them the most?

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Target decision makers. Next, uncover what your target decision-makers need and focus on the buyer, not necessarily the company.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Porch Group Media

SEPTEMBER 29, 2022

But just the term MoverTech and hearing you talk about the different ways that you can target these mover audiences, it sounds like you do a lot more beyond the mailbox. Possible movers are consumers who are out there researching move-related items and services online. Welcome to the Movers and Shakers podcast. movers possible.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Biznology

NOVEMBER 18, 2016

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly. Search is a critical piece.

Paid Search Agency 80

Paid Search Agency Keywords Landing Pages Privacy 80

Zoominfo

NOVEMBER 20, 2023

Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 Layering AI over a rich dataset enables granular prioritization of target companies based on their attributes and pain points. billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ANNUITAS

JANUARY 21, 2020

If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. How do you know if you engage in random acts of marketing? The problem with random acts of marketing. Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback. Employ the action steps to make progress on each.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

OCTOBER 21, 2021

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Targeted Alexa ads are already in the pipeline and the other devices will be sure to follow. Now, they are doubling down on content marketing.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

The Point

OCTOBER 20, 2014

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Webbiquity

NOVEMBER 4, 2021

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. The same research says these are some of the elements that make up a positive CX: Speed. These types of discounts, when offered, encourage people to act quickly. Image credit: Jon Tyson on Unsplash.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264