DiscoverOrg

OCTOBER 26, 2017

The story can be found in our Buying Scoops and Triggers: These are planned projects, personnel movement, and events and insider info uncovered by our team of 250 researchers. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Already, research has found that more than half the site traffic in the U.S. Rather than relying on text-based searches, a growing body of mobile users are researching and buying through voice searches.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Focused on Consulting Firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader. OUT: Siloed digital tools.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ANNUITAS

AUGUST 19, 2022

What’s wrong with the status quo of siloed teams and random acts of sales and marketing ? The critical question: What is the benefit of operationalizing in this way? What is the benefit of driving this type of transformation? Thus, alignment is more critical than ever. This results from a.) ” Unifying Growth Insights + Systems.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Conductor

APRIL 21, 2020

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. These requests can be a good data source for keyword research. When will it be safe to fly again? Maybe both? Use an Enterprise SEO Tool. Use Google Trends.

Keywords 111

Keywords Research Tips SERP 111

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Act-On

FEBRUARY 16, 2024

And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. Because we have been experiencing an order of magnitude degree of change and uncertainty on all fronts, the value of buyer insights research and buyer personas has increased substantially. Buyer personas act as a compass for leaders.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. The content includes insider expertise, current research, and more.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Tony Zambito

JANUARY 21, 2022

Gaining insights that inform and can be acted up to achieve growth. . That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers. Creating an urgent need to understand and act upon human-centered insights. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Acting on Your Competitor Content Analysis Throughout your assessment, you’ll gain numerous ideas for things you can do. Whatever you settle on, create a schedule and calendar to act on the findings from your competitor content analysis.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Find your audience.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Valasys

MAY 11, 2021

The clients, usually, research their desired products from various sources available online and offline. On the other hand, B2B companies make use of market research to know the requirements of their target customers. What Is the Role of Market Research in B2B Companies? What Is the Role of Market Research in B2B Companies?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

Heinz Marketing

NOVEMBER 12, 2019

While sales and marketing professionals may understand the value of video, what are they doing to actually act on it? To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. In our research, we uncovered five major insights.

Research 83

Research Video Marketing Budget Programs B2B 83

KoMarketing Associates

APRIL 20, 2021

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. Approximately 42% cited segmentation and personalized messaging, while 37% said that acting on customer data insight is difficult.

Resources 281

Resources CMO Statistics Acquisitions 281

6sense

NOVEMBER 9, 2021

Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Note: This is by no means an exhaustive list, only a collection based on my research. . The Equality Act. Acts, not ads’: Mars explains how it’s navigating purpose in 2020 [link]. CMO Coffee Talk Resource List. Criteria for Index: [link].

Resources 48

Resources Research Examples Paid Search Agency 48

ANNUITAS

OCTOBER 11, 2023

The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? The How … the New GTM Advisory Service Our significant base of transformational experience and our organizational focus on optimizing GTM execution differentiates ANNUITAS from other research and consulting firms.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Tony Zambito

JANUARY 4, 2022

Including lack of adequate childcare, health, industries severely impacted by the pandemic, acting upon personal interests, and early retirement. As buyer insights research interviews during the past year indicate, there are underlying reasons why the “Great Buyer Resignation” is happening. There are a variety of reasons cited.

Interactive Marketing 242

Interactive Marketing Loyalty Act-On B2B Marketing 242

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The CAN-SPAM Act. The CAN-SPAM Act. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

KoMarketing Associates

DECEMBER 2, 2021

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. This is followed by the difficulty to act on data (35%), and fragmented data (33%). B2B Marketers’ Ongoing Struggle with Data.

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. But I truly believe this cycle can be put into motion with one small act or even a small test project. Pilot a New Creative Standard.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Martech

APRIL 16, 2024

It’s time to act. Take the time to research and find the tool that is the right fit for your needs. Our research found no more than 10% opt out of cookies and it’s usually less than 5%. The repercussions? Major players like Adobe and Google won’t accept event data without consent. Fuel for your marketing strategy.

Analytics 124

Analytics Marketing Analytics Tools Work Management Planning 124