Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? 4 Critical Considerations When Talking CDPs.

Psychographics 101

Psychographics Aggregators Privacy Eye-Tracking 101

Rev

FEBRUARY 28, 2023

The B2C giants have been in on this concept for years with psychographics that extend well beyond demographics: the large data attractors (think Amazon or Google) can predict what you’ll want to buy, as an individual consumer, before you know it yourself. But when you pair intent data with exegraphics?

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

ClearVoice

APRIL 4, 2022

People are more likely to act when they feel something rather than simply when they know something. However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. Us B2B marketers over here though, what do we get? Well, GrowFlare figured that out.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Convince & Convert

JULY 24, 2019

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. Yet, much of what happens today in social is “random acts of content” with no repeatability, tune-in value, or consistency. Channel Goals. Channel Objectives.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Digilant

OCTOBER 25, 2023

Step Two: Enlist an Audience Analysis Tool for Better Personalization In-depth audience analysis expands into areas that first-party data doesn’t cover such as media habits, and personal values, where audiences typically discover new brands and other psychographic data. Gen Z college students spend at least four hours a day on social media.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Marketri

OCTOBER 25, 2023

To choose the best marketing channels for your audience, you also need to factor in psychographics (such as their attitudes, beliefs, and behaviors), as well as their job role, function, and industry. For most B2B sales you need to touch your buyer multiple times, at different points in their journey, before you convince them to act.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Ranking 62

Digilant

OCTOBER 25, 2023

Step Two: Enlist an Audience Analysis Tool for Better Personalization In-depth audience analysis expands into areas that first-party data doesn’t cover such as media habits, and personal values, where audiences typically discover new brands and other psychographic data. Gen Z college students spend at least four hours a day on social media.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

Leadspace

SEPTEMBER 18, 2019

With the first segment, you learn about what your customers look like, but how do they act? Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies. Behavioral Segmentation.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Convince & Convert

MARCH 8, 2017

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. Yet, much of what happens today in social is “random acts of content” with no repeatability, tune-in value, or consistency. Objectives. Audience(s).

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Mailmunch

MARCH 2, 2021

Psychographics of your audience: Group your audience according to their demographics and psychographics. Collecting this data will give you a deeper understanding of your audience and will let you act accordingly. Always personalize your message by taking care of the psychographics and demographics.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing? Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Convince & Convert

SEPTEMBER 1, 2015

What are the demographic and psychographic characteristics of your current or prospective customers? Thus, your company has to (at least to some degree) act like a person , not an entity. Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013.

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Leadspace

SEPTEMBER 18, 2019

With the first segment, you learn about what your customers look like, but how do they act? Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies. Behavioral Segmentation. Current users.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Content4Demand

MARCH 24, 2020

With new technology and more research into human psychology and B2B buyer behavior, we have more insights than ever to help us understand how to speak to our buyers and persuade them to act. Good personas always include buyer psychographics, which is where you can get to the heart of the emotions at play in their decisions.

B2B 55

B2B Psychographics Content Ad Exchange 55

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. 92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Outgrow

DECEMBER 30, 2020

It allows you to gather relevant data from your leads that you can put to use in future marketing campaigns. The data you receive can be segmented into different categories based on different parameters. Subsequently, the better your segmentation strategy, the better your content and campaigns. What Is Segmentation? How Do You Segment Leads?

Segmentation 52

Segmentation Lead Ranking Lead Scoring Outgrow 52

Valasys

JUNE 6, 2019

Use Demographic, Psychographic, Technographic & Firmographic data of Prospects To Analyze what they are listening to, reading & watching: Analyzing psychographic, demographic, technographic & firmographic data of the prospects gives precognitive insights about their buying behavior.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. The strategy thrives on the philosophy of – Build it and they will come. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges.

Lead Generation 97

Lead Generation Lead Ranking Lead Scoring Generation 97

TrustRadius Marketing

FEBRUARY 15, 2022

Through market segmentation , businesses can break down their target audience into logical and comprehensible segments divided by geography, demographics, as well as behavioral and psychographic profiles. Among others, these can include customer satisfaction, ease of use, security, or return on investment. Marketing Intelligence in Practice.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

B2BMarketing.net

FEBRUARY 8, 2024

Here we take the liberty to refer you to our recent article on psychographics in B2B marketing for a detailed examination on how there are at least four major types of customers in the world, and how you probably have segments of each. Not easy, but oh, how necessary.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

ClearVoice

JUNE 15, 2021

Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. From there, they work to identify pain points and other psychographics the company’s customers are experiencing. What Is Marketing Writing? How Is Marketing Writing Different From Other Types of Writing?

Rules 116

Rules Work Management Content Marketing Marketing Management 116

SmartBug Media

JUNE 21, 2023

Ensure compliance with the Americans with Disabilities Act. Research their hypothetical demographics and psychographics to develop detailed profiles. Proper development and execution of your plan betters your chances of achieving standard website goals, such as: Improve functionality and accessibility. Add interactive elements.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

PureB2B

NOVEMBER 10, 2021

Set them up to reflect your brand's personality to act as automatic marketing and sales agents. The options for targeting could be macro (demographic attributes) or micro (behavioral and psychographic attributes), which makes it possible to engage with a highly targeted audience. Use pay-per-click marketing to target specific keywords.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Set them up to reflect your brand’s personality to act as automatic marketing and sales agents. The options for targeting could be macro (demographic attributes) or micro (behavioral and psychographic attributes), which makes it possible to engage with a highly targeted audience.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

6sense

DECEMBER 9, 2021

More than 10,000 psychographic insights (including company-based themes and trends over time, and people-based themes, interests, and trends over time). Boost outreach via psychographics. Businesses that prioritize CX see revenue increases of 4% to 8% higher than their competitors. 6sense’s Own CX-Boosting Campaigns.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

MARCH 15, 2022

This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. Some companies also have agency trading desks (ATDs), which in essence act as in-house DSPs. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 113

Mailmunch

MAY 27, 2021

But acting on this moment of desperation and purchasing an email list can cause more harm than good. . You work with an email list provider, decide your preferred demographics and psychographic information and purchase a list of names and email addresses based on that data. . It all depends on your target audience. . Why is that so?

Buy 74

Buy Opt-out Opt-in CAN-SPAM 74

ViewPoint

JUNE 7, 2011

The unified lead definition should be demographic (company size, contact role/function) and psychographic (has a need, pain, etc.) Most great lead generation programs have a tele-function that acts to qualify and subsequently introduce leads that meet your unified lead definition to sales. and signed like a contract by both sides.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 120

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Lastly, add any other instructions to fine-tune the outcome. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. For example, you may notice that most of your customers use marketing automation tools such as HubSpot and Act-On. How does SalesIntel provide you with technographic data? What is Technographic Data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Convince & Convert

MARCH 19, 2018

Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. Start with a broad audience and refine later. Two-Cent Video Ads.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Martech Advisor

OCTOBER 21, 2019

The most well-known email compliances are the CAN-SPAM Act and GDPR. The manager should be aware of the general provisions, rights of users under these acts, and fines/penalties of these regulations. Create audience segments based on demographic, behavioral, psychographic, and other criteria and run highly personalized email campaigns.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Content Marketing Institute

NOVEMBER 5, 2017

This group doesn’t need to share demographics or psychographics. While it’s not easy to make a genuine shift, here are four twists in perspective to truly make sure your audience is at the center of everything you do. Instead of saying: “We’re going to target this audience.”. Ask: “Who are the people we can help?”

Psychographics 110

Psychographics Paid Search Agency Customer Satisfaction Lead Ranking 110

Seismic

JULY 23, 2019

Buyers have taken control of the sales cycle, and successful salespeople today know they need to act like trusted advisors with prospects to simplify their decision-making process, understand their needs and behavior, and deliver immediate value, otherwise they will lose the deal. As such, sales reps must know who they are talking to (i.e.

Top of Funnel 60

Top of Funnel Marketing Management Sales Cycle Psychographics 60

Valasys

MARCH 6, 2020

The most important data protection regulations across the globe include General Data Protection Regulation (GDPR) in the European Union & the California Customer Privacy Act (CCPA) & Brazilian General Data Protection Law (LGPD). The business economy all over the world is trading on the currency called data.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45