Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Act-On

FEBRUARY 16, 2024

Imagine a known prospect visiting your product page but not performing the desired action. Here’s a few ideas: Segmented product recommendations. Then send targeted content to them based on the data, to encourage related purchases. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.”

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Here are the key objectives of an automated strategy: Optimize productivity. With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Increase campaign ROI.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. It acts as a bridge between these audiences, fostering meaningful connections and opportunities for collaboration.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” What is the search intent of those visitors? It’s murky, isn’t it?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech

SEPTEMBER 7, 2021

For one client, LiftAI figured out there were 77,000 paths that led to a purchase, Simpson recalled. That transfer point is reached when the bot cannot answer a question, so the human must act. Read next: You smiled, so we think you’ll like this product. Just remember, there is more than one way to approach a customer.

Product 104

Product Ideal Customer Profiles Top of Funnel Lead Ranking 104

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. Scarcity marketing creates demand by playing on people’s fear of missing out or aversion to loss of a product or service. Limited edition products (i.e. Quick Takeaways. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. Repeat and measure over time This is not a one-and-done exercise.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Navigate the Channel

JULY 12, 2023

“Eighty-three percent of B2B marketers use email engagement to track content performance. But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Obviously you can’t click in an email without opening it.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Marketing Insider Group

APRIL 13, 2023

For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Webbiquity

MARCH 10, 2021

These interactions can take many forms, depending on the type of company, type and price point of product, delivery channels, and other factors. Repeat purchase rate (RPR). The repeat repurchase rate shows you how many customers have made more than one purchase within a given period of time. Purchase frequency (PF).

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Webbiquity

MARCH 8, 2022

Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services. This was a short-term, limited-time offer to incentivize purchase through urgency. Notice that AppSumo gave away extra credits when people purchased the gift cards. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. ” type copy.

Buy 298

Buy Cold Calling B2B Lead Ranking 298

Marketing Insider Group

JUNE 12, 2023

For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. It offers something of real value for the audience and pushes a button inside them that stimulates feelings and spurs them to act on it. Good content will nudge the needle on your business’s visibility.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Zoominfo

MAY 19, 2020

Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. The name of the relevant statute says it all: the (you) CAN SPAM (Act). Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The CAN-SPAM Act. The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Vision Edge Marketing

OCTOBER 3, 2023

Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy. According to a study by PwC , 73% of customers say that customer service plays a significant role in their purchasing decisions. [link] Customers are the gold vein for every business.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. Help potential customers understand the value of your services or products. Source: QuickSprout.

Lead Ranking 363

Lead Ranking Lead Scoring Work Management Paid Search Agency 363

Marketing Insider Group

AUGUST 1, 2023

In this case, we’ll be acting as a niche business that creates furniture out of recycled materials. Please include details about this person’s goals, pain points, and decision criteria for purchasing furniture. Let’s walk through an example of how to ask ChatGPT for a marketing persona.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Webbiquity

NOVEMBER 4, 2021

In what ways can I improve my product to meet their needs? According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. Smart companies try to find ways to use more than one channel to sell their products or services. Image credit: Jon Tyson on Unsplash.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Zoominfo

FEBRUARY 27, 2021

These tools must unveil new business opportunities so sales professionals can act on them. We compiled a list of solutions similar to our own product suite, and offer great features. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Webbiquity

JUNE 21, 2022

This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

6sense

JANUARY 20, 2022

We’ve released a product update to multiple areas of our industry-leading account engagement platform, and want to tell you all about it! They must deliver memorable experiences that inspire buyers to act. . To help align GTM teams closer to revenue, our January 2022 product release brings marketers even closer to where sellers work.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Lead Ranking Marketing Qualified Leads 62

Porch Group Media

AUGUST 31, 2018

How Will IPG’s Purchase of Acxiom Affect Marketers? While other advertising holding companies rent third-party data as their preferred business model, IPG forged ahead with its purchase of Acxiom and its accompanying marketing data assets. by Anders Ekman, President of V12. The acquisition of Acxiom, which supplies data on 2.2

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

SmartBrief - Marketing

MARCH 19, 2024

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Salesforce Marketing Cloud

MARCH 7, 2024

These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Segments can also be broad; for example, all the people who purchased a product through your business’s Instagram site. Let’s take travel as an example.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. Sales & channel support should enable your buyers to access purchase-critical data with minimal friction.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. For example, you could mark an important event like a purchase or newsletter subscription as a key event. And who can blame them?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Binary Demand

FEBRUARY 26, 2024

Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends. By harnessing predictive analytics, businesses identify opportunities to introduce new products and services that cater to users’ needs. It utilizes AI to forecast product demand.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

ERDM

NOVEMBER 8, 2018

Data-driven marketing strategies and the ability to harvest and act on that data in near real time. The answer almost always is that most customers opt out just a few days following their purchase. More often than not, retailers don't recognize that at each purchase, their customers are sharing a tremendous amount of personal data.

Opt-out 40

Opt-out Purchase Opt-in Marketing Automation Services 40

ERDM

NOVEMBER 8, 2018

Data-driven marketing strategies and the ability to harvest and act on that data in near real time. The answer almost always is that most customers opt out just a few days following their purchase. More often than not, retailers don't recognize that at each purchase, their customers are sharing a tremendous amount of personal data.

Opt-out 40

Opt-out Purchase Opt-in Marketing Automation Services 40

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. We respond better to sticks (“Act now before you miss out”) instead of carrots (“Act now and get these great benefits”).

Email Marketing 121

Email Marketing Examples Urgency Marketing Merchandising 121

Heinz Marketing

APRIL 19, 2024

Increased Lifetime Value (LTV): Retained customers are more likely to make repeat purchases, spend more per transaction, and become brand advocates, ultimately leading to a higher LTV. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

Lead Ranking 59

Lead Ranking Lead Scoring Acquisitions B2B Marketing 59