Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Convince & Convert

NOVEMBER 10, 2014

But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. This usually comes from writing the same old style day after day without trying new techniques. Using intrigue to drive traffic to your post is one method of encouraging visitors. Let’s face facts. Don’t Get “Content Goggles”.

Creativity 168

Creativity Content Blogger Copywriting 168

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Moreover, they can complement your other marketing strategies in substantial ways. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” That’s not good enough, because people are inspired to act by emotions. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Convince & Convert

APRIL 25, 2016

Master the Art of Presentation. Do you detest public speaking and presentations? Labeled “a public speaking phenom,” New York Times and Wall Street Journal bestselling author, Michael Port joins the Business of Story podcast to shed some light on a professional actor’s approach to business storytelling. In This Episode.

Business 96

Business Act-On Storytelling Class 96

Vidyard

OCTOBER 28, 2015

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Content Standard

JULY 28, 2016

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. Act 1: Every great story has 4 parts. Click To Tweet. OK, let’s do it.

Work Management 103

Work Management Storytelling Business Differentiation 103

Hinge Marketing

FEBRUARY 27, 2020

But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Circle Studio

MARCH 12, 2020

Everybody Writes. In today’s content-driven marketing, writing (and the written word) matters more now than every before. Find out more: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Peter Drucker once described learning as “a lifelong process of keeping abreast of change.” The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. They inspire us to act. To successfully reach their audiences, marketers must adapt, and the answer lies in well-crafted brand storytelling through different deliveries—writing, photography, video, and animation.

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. The future of SEO and brand storytelling is built on three pillars: Editorial integrity. Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Content Marketing Institute

JULY 2, 2018

My professor told me I would never have a career in writing. The problem with most writing is that it isn’t memorable. The problem with most writing is that it isn’t memorable, says @czollingerBC. To simplify your writing, avoid meaningless phrases like: In terms of. Orwell hated the wordy writing of the “wise.”

SIC 106

SIC Content Paper Storytelling 106

Outgrow

SEPTEMBER 30, 2019

Consider specific writing tricks when crafting your content assets for consumers. Design the idea: describe the situation (context) and the problem (insight) you'll solve, think of the idea conception, write a thesis statement of your idea, and specify every step to its realization. These five copywriting strategies will help you.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Hinge Marketing

DECEMBER 11, 2019

My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. Being confident that you will receive tangible business results is a logical reason to want to work with a company. At the event. Brands like L.L.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

The ROI Guy

APRIL 15, 2014

SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. And research from Forrester indicates that the late engagement could have serious impacts on win rates? What would your roadmap be on how to best bridge this Value Gap? Where do you get the content?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Content Marketing Institute

DECEMBER 27, 2018

In the way that only he can do, Andrew offered a high-energy, entertaining keynote presentation that was all about creating curiosity in your content. That’s like writing a clickbait headline for a story that you can’t deliver on as Andrew explains in this clip from his presentation: My takeaway.

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

KoMarketing Associates

DECEMBER 19, 2013

It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for. What is Content? These guys are legit!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

MAY 11, 2015

Too often, and I’m certainly guilty of this, we create great content – interesting information presented in a easily digestible format with a personal feel – but stop at the written word. That’s understandable for those marketers who write well, but the real issue is typically time and expense. More Advanced Ideas.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. It entails bypassing traditional approaches and streamlining growth.”

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Valasys

MAY 7, 2020

If the guest bloggers start from analyzing and researching the market carefully, discover new and promising opportunities, execute perfect pitching to their desired guest blogging websites and write the guest posts from the intent of helping out the target audience, guest blogging can be used for high-quality link-building quite effectively.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

JANUARY 27, 2020

And it's rampant in our internal meetings, blog posts, and presentations.". Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Write About and Share Failed Experiments. And you know what I love?

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Integrated B2B

SEPTEMBER 10, 2018

You should refer back to your strategic narrative every time you create, for example, a new sales presentation, conference speech, marketing campaign or similar. Here’s a quick list to keep in mind: It tells the company’s story with great clarity and storytelling ‘magic’. It gets everyone on the same page (or pages, actually).

Paid Search Agency 45

Paid Search Agency Companies Advertising Agencies B2B 45

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. Then we’ll look at some other storytelling templates.

Paid Search Agency 310

Paid Search Agency Planning Storytelling Advertising Agencies 310

Content Standard

APRIL 26, 2019

. “Instead of recognizing social media as an opportunity to strengthen the customer connection, companies have inexorably squeezed the ‘social’ out of social media,” writes marketing guru Mark Schaefer for the Social Media Examine r. ” B2B Embracing LinkedIn for Content Distribution Strategy.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Martech Advisor

NOVEMBER 8, 2019

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Learn More: Five Ways of Presenting Great Content. Always-on consumers are on a continual and often unconscious quest to access information via the most convenient channel or device.

Brand Identity 105

Brand Identity Branding Marketing Automation Services Content 105

Martech Advisor

DECEMBER 19, 2019

Writing content that is easier for #Google to understand can help you write better content for humans. There are a few social media campaigns that go viral and make a real impact on society. There is no reason yours shouldn’t. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Ambal's Amusings

SEPTEMBER 1, 2009

From our inception, we have been focused on bringing quality original content and inspiring multimedia storytelling to the online audience in support of marketing communications, public education and public awareness initiatives. Each presentation will be short, dynamic and to the point.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

KoMarketing Associates

SEPTEMBER 14, 2015

– Brené Brown (Researcher and Storyteller). "If Write drunk and edit sober. Aziz and Eric talked about how people act when they are communicating through technology rather than in person. The way people act when they are on these devices isn’t how they would act in person. If you say so, @jeremarketer !

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Vidyard

NOVEMBER 10, 2015

Do you always try to start with great writing in your content and demand programs? Do you even have the right script writing talent in your team? Cutting Through the Noise with Creative Storytelling in B2B – Bhaji Illuminati. Last month I had the amazing opportunity to go to Space Camp!

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100