Biznology

MAY 19, 2020

Some budgets can be reallocated to online advertising, but that presents its own challenges in terms of tone. Obviously, companies shouldn’t be acting responsibly solely for the purpose of brand affinity. He also gives tips on how you can deliver your message the right way, and what rules he likes to abide by.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

MARCH 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The year was 2014. The post How Can I Help?

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Biznology

APRIL 24, 2019

The long answer is also yes, but since most people (present company included) only have attention spans worth 800 words or less, let’s stick to the short answer. Instead of acting like two shy teenagers too afraid to admit they are crushing on each other, acknowledge that you’re in a relationship with your customers and employees.

Brand Identity 106

Brand Identity Branding Consulting Transparency 106

Biznology

JUNE 20, 2016

This means learning their information needs and using that data as the basis of what content you should write and how you present it. They look for the shortest presentation of the facts they can find. Establishing your personal brand is a delicate balancing act between revealing too much and being too impersonal.

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132

Biznology

MARCH 8, 2017

Banks start acting as a marketplace, trying to copy and adjust what Amazon did in retail, Telcos focus on elements used to be parts of the insurance vertical and logistics become a blurry thing between industries and various stakeholders. At the same time, we live in times where we observe a strong fusion among traditional verticals.

Verticals 110

Verticals Paid Search Agency API Advertising Agencies 110

Biznology

DECEMBER 20, 2017

I wrote a blog post ( see above ) on what CSUN tells us about how accessibility and elearning work together, and in March, wrote a commentary for Mealey’s Litigation Report on what the conference had to say about higher education institutions and the American with Disabilities Act. And sharing on Twitter, Facebook, LinkedIn, and other venues?

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

NOVEMBER 16, 2017

With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands. In short, these small acts helped create a more credible and widespread performance-driven culture for JetBlue. Like this post?

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

DECEMBER 13, 2019

You will need to act in ways that are unfamiliar. Countering a common tendency among ambitious individuals to defer their personal happiness until they’ve achieved lofty goals, Justin explains that wellness is something to work towards in the present. The following has been curated by Consultants Collective member, Kevin Jordan.

Curation 106

Curation Youtube Act-On Consulting 106

Biznology

APRIL 3, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The most effective leaders in crises ensure that someone else is managing the present well while focusing their attention on leading beyond the crisis toward a more promising future.”

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

Biznology

JULY 30, 2021

“ John Green reviews an Icelandic hot dog stand and the act of signing your name 250,000 times in a four-month period.” “ John Green reviews an Icelandic hot dog stand and the act of signing your name 250,000 times in a four-month period.” ” The Surprising Power of Peer Coaching. ” Blog Posts.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

OCTOBER 16, 2017

It is always “present” and “on” and fully interactive whenever we are. We and the world are fully present together, all the time. The user’s digital reality is continuous and present, but this is produced electronically so that digital reality is automatically maintained, visible, usable, and ready.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

NOVEMBER 28, 2016

The first time I saw this table, I liked the way it summarized the generational differences, to the point I considered using it in a presentation for a client engagement. Today’s millennials, once they get married, start a family and get a mortgage, may become more settled and act pretty much like a boomer. Team informed. Team decides.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

MAY 11, 2015

Too often, and I’m certainly guilty of this, we create great content – interesting information presented in a easily digestible format with a personal feel – but stop at the written word. Shared content expands your reach, of course, but the act of sharing is a form of engagement that invests your audience more in your content.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

MAY 1, 2013

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. I just feel like we always act as though regulation of corporate behavior is the only approach. Photo credit: Sean MacEntee. In many ways, privacy comes down to a simple question. But privacy is too complicated.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

JULY 23, 2012

In last month’s post on this. Photo credit: lars hammar. blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this seems as basic as having a large store serviced by many doors –i.e., one or more doors per street surrounding the store. Getting more sales?

SERP 80

SERP Copywriting Validation Emarketing 80

Biznology

MAY 29, 2015

This of course presents a problem for Telcos with its widespread perception problem re: network performance. Within these identified areas of culture, the brand then needs to act as a content-producer and experience-provider. Life-enhancement by phone. How to take advantage of the data they have while respecting customers’ privacy?

Allocation 80

Allocation Peer-to-peer Lock-In Pricing 80

Biznology

JULY 11, 2013

As editors, both present and former, my friends and I all understand the current financial state of the news business and the need to find new revenue streams. I believe that content marketers have a responsibility to act more like journalists, and less like advertisers. Photo credit: planeta.

Brand Identity 80

Brand Identity Branding Ethics Word of Mouth 80

Biznology

JULY 26, 2013

In most cases, the strategies and messages have been built upon each other and act in concert to influence consumer behavior. Photo credit: Joe Shlabotnik. Today’s companies have shifted their focus to the customer experience and customer relationships. In an era of service-driven business, you need an edge.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

MARCH 30, 2012

I have used social media to build a more consistent and deeper bond with friends both past and present. That’s because at its core, social media is a selfish act. It’s not a mantra for how we should present ourselves in the social media world, though. Christopher Wilder (Photo credit: Wikipedia). Quite the contrary.

Social Media 80

Social Media Media Wikipedia Social Marketing 80

Biznology

JANUARY 23, 2014

Act: implementing the program. We had to demystify the math behind it and present it in an easy, digestible way.”. ? The primary goal of any ECM implementation is to provide quick, easy access to information. Easily turning content into knowledge is critical to realizing an effective return on investment (ROI). ?

Enterprise Management 80

Enterprise Management Touchpoints Work Management Internet Marketing 80

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

OCTOBER 22, 2014

In your marketing and your whole presentation of your firm, don’t try to pretend you are what you are not. Act intentional about your small size (even if you really aren’t). Your greatest asset may be your small size. Don’t fight this. Sell yourself as small and proud of it. Why should you take this stance?

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

AUGUST 8, 2010

You see, Greg Laurie is a prolific writer and re-packager of his sermons and presentations. That conscious decision is an act that moves the vast majority of people taking that step much closer to being a "regular" for a business or organization. Image by dampeebe via Flickr. by Frank Reed. In other words, he has covered all the bases.

Content 80

Content Demographics Internet Marketing Advertising Mediums 80

Biznology

JULY 29, 2014

Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys. Google+ Is Potentially Everyone.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

APRIL 10, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Lockdown means more online time. Life is canceled.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Biznology

MARCH 3, 2016

The expectation is that the journalist will do all the research, writing, and due diligence, with the PR person acting mainly as a meeting facilitator and delivery agent. Not every announcement your company makes merits a half-hour PowerPoint presentation by an executive. The way content is disseminated has changed, too.

PR 80

PR Media Tips Public Relations 80

Biznology

OCTOBER 26, 2016

When I was a kid, I was a performer—singing, dancing, acting. You will still find me “performing” now as a presenter at digital marketing conferences in the Boston area. So far, I have done one interview in the Leaders in Social Media Strategies series. Yes, I am going to interview myself! Should be interesting.

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Biznology

JUNE 2, 2017

Even though this contrast between analog and digital seems obvious, in the enterprise context we often act like that uncle who just got a spanking new SLR with a state-of-art live viewer but keeps taking pictures by looking through the viewfinder eyepiece, as if he was still using his old film camera.

Digital Transformation 137

Digital Transformation Cost Studies Planning 137

Biznology

DECEMBER 20, 2016

Why is everyone acting so sneaky all the time? Google would love to get enough fiber, enough vitamins and minerals, enough healthy fat and presentation. Why do search professionals scatter like roaches when the kitchen light comes on? What’s up with that? Don’t we all know that Google Search is a somniloquist !

Google 80

Google Wikipedia Barriers Search Marketing 80

Biznology

AUGUST 6, 2013

Aside from being perfect, noble, generous, and awesome all the time while making sure that all of your employees, past and present, and all your products and service are above reproach, something’s going to eventually try to give you a black eye online. “But hey!,” I have trademarks and patents and global ownership.

Work Management 80

Work Management Domain Ideal Customer Profiles Google 80

Biznology

FEBRUARY 9, 2017

This platform presents a phenomenal boost to businesses of all types. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already.

Trends 80

Trends Planning Marketing Budget Creation Marketing Budget 80

Biznology

MARCH 14, 2016

Those problems plague everything from direct mail, to web content, to presentations at industry events. The CAN-SPAM act requires that addresses not be misleading and make it clear who the email is from. The CAN-SPAM act requirements go well beyond that.). So, grumble though we may, most of us are still heavily reliant on email.

Email Marketing 80

Email Marketing Effectiveness CAN-SPAM Content Marketing 80