Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. How does lead scoring work?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Heinz Marketing

JULY 20, 2022

I’m super fascinated by how people tick, what motivates them, and how they work. Their data highlights the language and approaches (including formatting) that resonated with consumers, and identifies when, where, and why that communication motivates buyers to engage and act. I always have been. Formatting Styles.

Personalization 112

Personalization Marketing AI Copywriting Intent Data 112

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Martech

SEPTEMBER 7, 2021

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” If everyone acts too much like a personal brand manager, all communication can start to feel like marketing.

Personalization 126

Personalization Brand Identity Branding Linkedin 126

Salesforce Marketing Cloud

JANUARY 4, 2024

Successful drip marketing requires personalization. A marketer focused on online shopping offers personalized product recommendations based on a lead’s browsing and purchase history. A marketer promoting a new application engages customers with free trials demonstrating how the app works. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

DiscoverOrg

OCTOBER 26, 2017

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. For a company responsible for extremely personal information on half of all Americans, this is a huge problem. How can you use Scoops?

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Understand Automation Is the Future of Work. A big part of email marketing is figuring out how to speak to different audiences and testing which messaging works and which doesn’t.

Act-On 71

Act-On Marketing AI Trends Work Management 71

ANNUITAS

NOVEMBER 18, 2020

I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients. I’ve written dissertations on the value of “database marketing” and “personalization”.

Ethics 130

Ethics Personalization B2B Opt-out 130

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Finances are often personal, and achieving financial freedom is a priority for most. Cold, hard facts about your products won’t always persuade customers to buy them.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

xiQ

MARCH 31, 2020

With B2B marketing shifting to email, web, and digital channels, it is imperative for marketers and sales professionals to personalize communications and rise up above the noise. This no longer works because in our ‘civilian’ lives, we are used to being catered to in a highly personalized manner. Persona based marketing is dead.

Personalization 96

Personalization Ideal Customer Profiles Work Management B2B Sales 96

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What I love about this email. What to fix.

Personalization 100

Personalization Phishing Work Management Customer Satisfaction 100

Hubspot

DECEMBER 28, 2020

Remote work is incredible. But remote work is also tough. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent. The Holloway Guide to Remote Work.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. We had to get more personalized.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Martech

JULY 17, 2023

AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect. While many brands have started their own journey with personalized customer journeys, few have reached the holy grail, which is an end-to-end, omnichannel, orchestrated and personalized customer journey.

Marketing AI 82

Marketing AI Personalization Marketing Automation Services Enterprise Management 82

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Tomorrow People

MARCH 6, 2018

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Everyone’s got an opinion on design.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. She accounted for how each person entered our database. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.”

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Litmus

JANUARY 18, 2022

A new year is upon us and personalization is in focus for marketers, clearer than ever before. But as data privacy regulations continue to evolve, the delicate balance of creating the personalized experience users expect while considering data privacy continues to be an uncertain path.

Privacy 84

Privacy Personalization Transparency Loyalty 84

Lead Forensics

MARCH 7, 2024

They act as shortcuts to success, packed with valuable guidance to help you chart a course towards your personal goals. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement. Creativity & Personal Growth: 17.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say.

Examples 119

Examples Personalization Brand Identity Branding 119

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). In need of some expert advice to get you through your daily tasks? Heartwarming, right?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Buffer

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

Trends 129

Trends Positioning Customer Surveys Organic Leads 129

ClearVoice

JULY 2, 2020

Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever. Discover your personal brand and develop your teamlancing career.

Personalization 111

Personalization Brand Identity Branding Differentiation 111

Zoominfo

OCTOBER 20, 2021

In today’s labor market , it’s critical that recruiters do everything they can to maximize the chance that their emails will not only be opened and read, but acted upon. Get personal Recruitment outreach is a numbers game, which makes scale over personalization a tempting idea. Be human in your approach.

Personalization 100

Personalization Zoominfo Outreach Work Management 100

Salesforce Marketing Cloud

JULY 29, 2022

If you check your email right now, you’ll probably find an example of a personalization strategy. It’s a scenario where everyone wins — when the strategy works well. Consumers increasingly expect some level of personalization strategy when they browse. How do you use personal data but not abuse personal data?

Ethics 98

Ethics Personalization Blast Campaigns Privacy 98

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? But marketers and sales teams know this isn’t always easy. Retention rates.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations.

Budget Programs 87

Budget Programs A/B testing Buying Cycle Email Marketing 87

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Marketing Insider Group

JUNE 19, 2023

An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Both diets and donuts compete in the quest to make a person feel good. Performing a Competitor Content Analysis in 4 Key Steps Performing a competitor content analysis does not have to be complex, but it does take focused work.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Valasys

FEBRUARY 6, 2024

Buckle up for an AI-powered adventure where personalized content, dynamic landing pages, and laser-sharp targeting turn lukewarm leads into passionate advocates. This intel fuels personalized content recommendations, email campaigns that resonate, and dynamic landing pages that speak directly to their needs and desires.

Top of Funnel 40

Top of Funnel Personalization Lead Scoring Lead Ranking 40

xiQ

MARCH 31, 2020

With B2B marketing shifting to email, web, and digital channels, it is imperative for marketers and sales professionals to personalize communications and rise up above the noise. This no longer works because in our ‘civilian’ lives, we are used to being catered to in a highly personalized manner. Persona Based Marketing is Dead.

Personalization 62

Personalization Ideal Customer Profiles Work Management B2B Sales 62

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. Wider personal network for sales. What is employee advocacy?

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62