Writing on the Web

JULY 24, 2013

No matter his personal life, he connected with universal needs for belonging and love. It was the first time a pianist thought to “brand” his act. These are a few tips you can apply to your business and build a better blog that reflects your personality, values, and your own style. His career spanned five decades.

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

JULY 22, 2011

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Let me tell you a personal story. &# but even cool dudes feel the fear subconsciously. This is how you stimulate desire for change.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

MAY 10, 2015

Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.”. In the past, we’ve discussed this word which I think gets bandied around too liberally without adequate definition: authenticity. What the heck does that mean, anyway? Yikes, that could mean a lot of things.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Let me tell you a personal story. Neuman attitude, but don’t worry, even cool dudes feel the fear subconsciously. Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 16, 2011

But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil. I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s what I look for: Language.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

NOVEMBER 18, 2011

One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. All I did was apply what I know about the brain and marketing messages that get people to act. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. His sign read, “Homeless. Please HELP.”

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Blog Content: Are you personal… or all business? That’s what makes you unique and a thought leader. Blog this on Blogger.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JANUARY 14, 2011

They don’t think they have a personal story to tell that’s worthy of people’s attention. Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. I avoided getting personal. Find a way.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

OCTOBER 20, 2010

One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. All I did was apply what I know about the brain and marketing messages that get people to act. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. His sign read, “Homeless. Please HELP.&#.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Know your target audience. Fill out a survey?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Personal stories, using the pronouns “I” and “you”. What are the features of your offer? Same rules apply.

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Personal stories, using the pronouns “I&# and “you&#. How can you appeal to readers’ emotions on a business-oriented site? Why should anyone believe you?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100