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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Incorporating social media ads that target specific individuals, personalized email marketing promotions, as well as optimizing mobile web browsing for easy shopping, are other good tactics to keep in mind.”

Act-On 121
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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Scaling personalized experiences: From anonymity to insight

Martech

In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to access personal data. Right to correct errors in personal data. Right to delete personal data. Right to data portability (i.e.,

Act-On 98
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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. As a B2B marketer, lead generation is likely your Job One.

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B2B email marketing: 3 strategies for advanced personalization

Martech

Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Efficient personalization. Demographic data.

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Are you struggling to get customers for your business?