Industrial Marketing Today

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Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

If you don’t have the time for the nitty-gritty details, then delegate it to someone who you trust and give that person the authority to act on your behalf. Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. It cannot be a cookie cutter template driven plan.

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Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

This manufacturer offers an extension of a familiar personal online experience to improve and increase visitor engagement. They qualify for Federal Tax Credit as part of the American Recovery and Reinvestment Act of 2009. Anything you can do to increase their comfort level when they visit your site is a big plus.

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Engaging Content that Solves and Sells

Industrial Marketing Today

It is a balancing act to create content that solves real problems for your readers (prospects and customers) without hawking your products and services. After doing all the heavy lifting, engineers can personalize their online content by saving designs, tracking samples and orders (see bottom circle). billion of sales in 2010.

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How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

You can even save your personalized list for future reference. These are all B2C online shopping experiences that their visitors are very familiar with in their personal lives. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. Grainger, Inc. Need to create a bulk order?

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Rohit may be the first person to have coined the term “content curator.” Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.

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Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

Over the years, they’ve relied heavily on their personal contacts, business networks, sales reps and traditional outbound marketing to generate new leads and sales. Scenario #3: It is not uncommon in smaller industrial companies for the entire marketing department to consist of one person. Hiring an outside content creator.