B2B Memes

JUNE 24, 2010

You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Do you stop thinking like a freelancer and start acting like an employee? Tags: Personal Branding freelancing personal branding.

Act-On 100

Act-On Tagging Consulting Creativity 100

B2B Memes

JUNE 18, 2012

Is summarizing and linking to another person’s article an honorable act or a form of theft? The act of finding great content and linking to it, he says, is a fine idea. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. This was a topic raised in last week’s episode of This Week in Google.

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B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. This was a topic raised in last week’s episode of This Week in Google.

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Advertisements Advertising Media Transparency 100

B2B Memes

OCTOBER 8, 2011

Even then, it seems, Steve was a private person, not even submitting his photo for the freshman directory. As he snapped it open, he explained that it was a personal computer, an Osborne 1. Not until Steve’s second act at Apple and the introduction of the iMac would I begin my transformation into a full-blown Apple fanboy.

Class 100

Class Rules Act-On Personalization 100

B2B Memes

JUNE 2, 2010

Personally, I don’t need convincing. The challenge now is not understanding it, but acting on it. A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. The only exception he admits is any journalist who plans to quit the business before 2020.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

NOVEMBER 29, 2011

Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. Don’t act on an emotion of fear of being left behind. For me, a journalist, this came as a jolt.

Content 100

Content PR Social Media Ethics 100