Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 115

Buyer Personas Product B2B Psychographics 115

Heinz Marketing

MAY 3, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. Persona Classifi- What? Action What are the steps they take during the buying process?

Buy 96

Buy Buyer Personas Validation Buying Cycle 96

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

xiQ

MARCH 31, 2020

Persona based marketing is dead. Traditionally, B2B marketers have relied on the age-old tactics of stereotyping individuals into personas i.e However, given the sheer volume and scale of data, how can companies extract valuable insights and act on them at the right time? . xiQ – Pioneering Personality Based Marketing.

Personalization 96

Personalization Ideal Customer Profiles Work Management B2B Sales 96

DiscoverOrg

OCTOBER 26, 2017

For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”. Download the Full Buyer Persona Study. The post Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach appeared first on DiscoverOrg.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Heinz Marketing

FEBRUARY 20, 2020

It’s no secret that buyers’ personas are a key element to marketing and sales. Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers. But what I really want to talk about here are the key elements of a great buyer persona.

Buy 97

Buy Buyer Personas Trigger Marketing Validation 97

Tony Zambito

JANUARY 21, 2022

Gaining insights that inform and can be acted up to achieve growth. . That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers. Creating an urgent need to understand and act upon human-centered insights. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Launch Marketing

MARCH 31, 2020

4 Questions for Interim adjustments to your persona playbook. As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. Takeaway: Review and reorder (if needed) your personas priorities.

Buyer Personas 80

Buyer Personas Allocation Ad Building Terms and Conditions 80

Tony Zambito

JANUARY 18, 2022

Foundational to buyer insights and buyer personas is this critical principle regarding goals. It is why we often refer to buyer personas as helping us identify goal-directed behaviors. Buyer personas are an essential tool in talent development, which directly impacts employee retention. What was once dependable is no longer.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

xiQ

MARCH 31, 2020

Persona Based Marketing is Dead. Traditionally, B2B marketers have relied on the age-old tactics of stereotyping individuals into personas i.e However, given the sheer volume and scale of data, how can companies extract valuable insights and act on them at the right time? . xiQ – Pioneering Personality Based Marketing.

Personalization 62

Personalization Ideal Customer Profiles Work Management B2B Sales 62

Tony Zambito

JANUARY 22, 2017

One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. It is time to rethink buyer persona development in this new era of digital disruption. When the concept of buyer personas was first launched in 2001, the world was a very different place. and early 2000’s.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. You don’t necessarily need programs for every persona type and industry. Revisiting your email marketing automation workflow and automation should happen regularly. We had to get more personalized.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Marketing Insider Group

JUNE 19, 2023

Audit Your Competitors’ Content and Content Team This step of the competitor content analysis lets you get a feeling for the kind of content your buyer persona likes. Acting on Your Competitor Content Analysis Throughout your assessment, you’ll gain numerous ideas for things you can do. This is obviously useful but can be overwhelming.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Content Marketing Institute

APRIL 10, 2018

Are those stereotypes or personas? presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Martech

OCTOBER 13, 2023

In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Develop your buyer personas. Think through the ads, get a complete picture of what will get their attention and encourage them to act.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Biznology

OCTOBER 1, 2014

I went through all of my normal questions about the clientele, but quickly found that this very intelligent and experienced man has no experience with the concept of personas. You need to know what moves them to act–to choose you. The post Does your marketing speak persona? He is talking entirely in market segments.

Demographics 80

Demographics Marketing & Strategy Paid Search Agency Distribution 80

SmartBug Media

OCTOBER 22, 2019

This is where buyer personas come in. Buyer personas help you effectively connect your value propositions to customer pain points in a language they speak. Personas can help with many facets of your business, but in this article, we concentrate on their application to digital marketing. What Is a Persona in Digital Marketing?

Buyer Personas 60

Buyer Personas Planning Deliverability Paid Search Agency 60

Marketing Insider Group

MAY 1, 2023

There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. But this messaging is often brief, bulleted, and matter-of-fact.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Marketing Insider Group

MAY 31, 2023

Lucidspark Lucidspark is a customer journey mapping tool that allows users to create multiple journey maps depending on goals and buyer personas , and identify communication gaps, pain points, and friction in the customer experience. The customer has narrowed down their opinions and is ready to make a purchase decision.

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

ANNUITAS

AUGUST 21, 2023

All too often, this leads to organizations engaging in random acts of sales and marketing — in an attempt to shore up tactical gaps and with an insufficient perspective on customer critical path — instead of building sustainable go-to-market programs. Are you optimizing CX when your real focus should be on Demand Experience (DX)?

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. But it’s also one with a massive hidden issue: How do you know when your audience moves on if you don’t revisit the personas on a regular basis?

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Tony Zambito

APRIL 12, 2011

When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.    A key component for engaging the social buyer persona is that an organization today must offer avenues of engagements that buyers choose.    The buyer being the object of engaging. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

ANNUITAS

JULY 20, 2021

As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” When you do, you’ll know you’re stuck in a cycle of random acts of marketing, and it’s costing you time and money. But it doesn’t have to be that way.

Top of Funnel 147

Top of Funnel Enterprise Management Campaigns Work Management 147

Marketing Insider Group

AUGUST 12, 2020

Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. Give this group a name – a persona to make its members come alive to your content teams. As you can see, this group would consume way different content than your “Zoey” persona would. But they won’t just float in.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Tony Zambito

MARCH 20, 2011

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.    Buyer persona development is a methodology for informing strategy. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

Webbiquity

FEBRUARY 15, 2022

Otherwise, you risk implementing what we call random acts of Marketing. Random acts take energy, time, and money. You know which companies, the problems they need to solve or opportunities they need to pursue, and you have clarity around roles, profiles and personas. Image credit: Braden Collum on Unsplash. Nurturing leads.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Marketing Insider Group

AUGUST 25, 2020

Use Buyer Personas to Drive Strategy. One of the best ways to do that is with buyer personas. Here’s a streamlined version of Tina the Truck Driver’s persona: Age: 28-40. And, she’s considering buying your gadget that acts like a booster seat for her drink holder, which would solve her other pain point.

Automation 275

Automation Sales Qualified Leads Lead Scoring Lead Ranking 275

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. To be found by the right persona, your content must be both searchable and actionable. One thing is clear — lead generation has never been more central to a business’ success.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

illumin

JANUARY 12, 2024

Facebook Ads Manager acts as its own DSP, letting marketers buy programmatic ad space on Facebook. Including social in a well-rounded, programmatic journey advertising strategy enables marketers to precisely target personas based on a wide range of characteristics and online behaviors. In 2019 , 56.3% of total programmatic ad spend.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Scoop.it

FEBRUARY 22, 2024

At their core, compelling case studies act as social proof and peer validation for what you offer. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Hopefully, they’ll get pumped about potentially joining (or staying) on the team.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

APRIL 13, 2023

The old-school thinking was, “Get seven touches to get viewers to act.” Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? For example, twice as many companies now compete on customer experience than price or product.)

Relevance 339

Relevance Planning Paid Search Agency Work Management 339

Marketing Interactions

SEPTEMBER 14, 2021

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” And buyers will be the first to tell you it’s unreasonable to deliver random acts of content that aren’t meaningful to them. Grouping random content by stage.

B2B 149

B2B Lead Ranking Marketing Qualified Leads Content 149

Tony Zambito

MARCH 28, 2010

  For quite some time, in fact the last ten years, I have made the point about buyer personas being based on qualitative insights that lead to a deeper understanding of customers and buyers.   When static data is used to create buyer persona profiles, it is an exercise akin to just looking at the quantitative analysis.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Analysis Validation 100

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging.

Digital Asset Management 94

Digital Asset Management Personalization Enterprise Management Tagging 94