B2B Memes

MAY 13, 2010

As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

Content 100

Content PR Social Media Ethics 100

B2B Memes

FEBRUARY 27, 2012

The technology simply reminds us that the act of “consuming” content—a bad metaphor really—can be in fact be creative. Damnation and Creation: Is Demand Media Devaluing Content? Think, for instance, of how turntables, which might seem pure consumption devices, become creative tools in the hands of hip hop DJs.

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

JUNE 28, 2010

As Miles puts it, “the art to great content marketing must then be, through the very act of providing neutral, targeted content. Frankly, beyond that, ethical standards are a negotiation between media creator and media receiver.”. To old-media minds, the idea that ethical standards are negotiable is offensive.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

APRIL 5, 2011

That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”.

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” In the old media world, marketers didn’t do editorial, and editors didn’t do marketing. That’s a pity.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Come back to tell you all, I shall tell you all’”. The problem, again, is not the theory, but the practice.

Fulfillment 100

Fulfillment Act-On Practices Demand 100