B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Clients behaving badly (or not the way I expected, LOL) or colleagues acting without integrity were some situations that made me want to rant.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

MAY 24, 2013

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. From a marketing standpoint, this seemed impressive at first, but as time has gone on and social media has been adopted by more and more marketers, the quantity and repetition of messages has become overwhelming for many buyers.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. It’s not just that social media technology is a new “tactic” that must be learned and adopted.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

NOVEMBER 11, 2014

Everything is more visual on social media. ” People are busy, and if you don’t give them something to act on or answer, they may not engage with your content at all. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Not so fast!

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

SEPTEMBER 5, 2014

Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. There are umpteen social media platforms to set up and activate. You’d be surprised how many businesses fail to write a marketing plan. There is content marketing that attracts your target audience.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 13, 2015

Here are three things you need to act on to increase your marketing results. social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. eNewsletters, 3.) blog posts, 5.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100