Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. Buying a cozy fleece now feels like an act of environmental activism. The Body Shop and Patagonia Nailed It.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Start Using Video. With over 1.9 Show them how to execute as well as actionable steps.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Winner: Act-On.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

We have a motto here at Marketo, “ONE TEAM.” First of all, YouTube has proven that cats and dogs CAN get along. We work hard at Marketo to make these dreams a reality. Be outwardly grateful for small acts of teamwork. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

BOP Design

JANUARY 3, 2018

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Are they watching videos on your YouTube channel? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Look at the Numbers.

Marketing & Strategy 51

Marketing & Strategy Marketing Strategy Tips Marketing Analytics Tools 51

Vidyard

FEBRUARY 4, 2014

However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier. Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words. With one, it’s as simple as uploading a new file.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.” This new offering from SnapApp is a cool example of what I mean.”

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Organizers don’t need to schedule their live streams weeks in advance.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

OCTOBER 7, 2015

As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On. . “Personalization is critical to modern marketing,” said Stewart Rogers, an analyst at VB Insight. “In

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

” As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On. . “Personalization is critical to modern marketing,” said Stewart Rogers, an analyst at VB Insight.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On. . “Personalization is critical to modern marketing,” said Stewart Rogers, an analyst at VB Insight. “In Media Contact: Tyler Lessard.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

MAY 12, 2015

” As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. It’s the perfect combination.”

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

JULY 29, 2014

There’s no question that video is effective for engaging your online audience – the bigger question is whether your Marketing Automation Platform can give you the insights you need to act on your prospect’s interaction with video content. They also have a helpful Slideshare. 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

NOVEMBER 11, 2016

Finalists: Act-On, P2 Energy Solutions. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. “They are creating incredible high-quality content, measuring its performance and using detailed analytics to turn viewers into customers and revenue for their organizations. Winner: MongoDB.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Marketo's Modern B2B Marketing. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

JANUARY 14, 2015

” Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Strong Momentum for Vidyard and the Video Marketing Industry The Series B funding follows a momentous year for video marketing that saw hundreds of new businesses turn to Vidyard, including Act-On, Cetera Financial Group, Deltek, Dynatrace, Fiberlink – an IBM company, Honeywell, Intralinks, Square and Taulia.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

DECEMBER 29, 2015

And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. Research shows that by acting out gestures we can actually enhance and modulate our mood. ” Sales demos are like shows, with salespeople as the main cast. Are they paranoid or tone-deaf?

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Adobe Experience Cloud Blog

JULY 24, 2014

As a marketer, I’m always trying to think about what makes people act (i.e. Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M. Sexy Little Numbers.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

The 50% of qualified leads that aren’t sales ready get put into the house database for “lead nurturing”, which often means a semi-regular newsletter and “random acts of marketing” — not true lead nurturing. I call this the YouTube approach to lead nurturing. Match your content to buyer profiles.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Adobe Experience Cloud Blog

MARCH 8, 2010

marketo : Great pic from the sales 2.0 annekeseley : @umbertom Parting words: Act. kapriforce : Majority of internet access will come from a mobile device currently Facebook & YouTube 50% of internet traffic. Sales20Conf : "First align business, then focus on innovating". Demand results of Sales 2.0 practices and technology.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

SmartBug Media

NOVEMBER 21, 2022

When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. It's important to know exactly what an ABM approach looks like before embarking on the journey. How Does Account-Based Marketing Work? Below, I've broken technology out based on how your company could use it to facilitate ABM. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Many CRM systems have a module for marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 26, 2024

You can see this in action with Marketo’s webinars : Webinars can also get attendees interested in buying products and services. Think of it more as showing webinar participants how to act on the information they have just learned by taking a solution you have available. A great title will be interesting and informative.

Lead Generation 70

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 70

Vidyard

SEPTEMBER 24, 2019

You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. You don’t want a classified executive briefing wandering onto YouTube. So you’ve created a business video. Well, it’s no good sitting on your desktop. So what do you do? DailyMotion 5.5

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

OCTOBER 20, 2015

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce. “Mean Tweets” received more than 90,000 views.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50