The Point
FEBRUARY 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.
The Point
JUNE 20, 2012
Ensure that at least one call to action appears near the top of the email so that the reader can see it (and act immediately) without having to scroll. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Avoid harsh color contrasts.
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The Point
APRIL 30, 2012
Subscription management turns the act of unsubscribing from a simple Yes/No question to one of: “Which types of communication would you like to receive from us?” This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations.
The Point
JULY 21, 2016
For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) It’s a common fallacy, as with martech in general, that simply the act of implementing marketing automation breeds success, and that the technology alone renders all other factors – content, offer, creative, etc. irrelevant.
The Point
MARCH 29, 2012
These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Offer downloadable content. Share this blog!
The Point
JANUARY 25, 2012
Ask for the minimum information possible, and keep the form high on the page where the reader can see it (and act) immediately. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Sell the offer. Don’t skimp on selling copy. ”
The Point
APRIL 16, 2014
Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO. Too often companies make the assumption that simply the act of deploying a marketing automation platform will result in marketing efficiencies. Hubspot and Act-On encompass many inbound features as well as outbound.
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