Writing on the Web

JANUARY 2, 2014

Not everyone should publish and market their own book. What’s your conclusion, what you want readers to do, think, believe, act on…? Books Content Marketing E-Books How to.Tips Writing for Others, Freelancing Attracting Clients expert ebook' I get calls from executive coaches and consultants who want to publish an ebook.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 13, 2014

What’s your conclusion , what you want readers to do, think, believe, act on…? About Expert Ebooks Content Marketing E-Books Writing for the Web Attracting Clients' Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. What’s your call to action?

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

OCTOBER 30, 2014

Storytelling and personalization is the key piece in content marketing as I see it. We talked about ways to spend time between flights, and ended up talking content marketing. He mentioned not having time to stay in touch with former clients or do any type of consistent marketing for his business. What do you think?

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

MAY 10, 2015

In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.”. But how authentic is your blog writing?

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. This doesn’t entice people to act, there is no benefit in doing so. I take that back; there is a “ Get on our Mailing List!

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

MAY 27, 2015

Not everyone should publish and market their own book. What’s your conclusion, what you want readers to do, think, believe, act on…? The answer is yes : in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. Two separate activities….

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JULY 22, 2011

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for other things you write for the web.). Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. Emotional Marketing Makes Memories.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JULY 24, 2013

It was the first time a pianist thought to “brand” his act. About Blogs Content Marketing Writing Great Blog Content blog content blog marketing blog writing business blogging content marketing with blogs' Liberace was well-known for his flamboyant lifestyle both on and off stage. Do you have a team?

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JUNE 19, 2013

Content curation is the act of collecting, discovering and offering digital content that surrounds some specific subject matter. About Blogs Content Marketing How to.Tips Online Marketing Writing for the Web Writing Great Blog Content Attracting Clients blog content blog marketing blog traffic content marketing with blogs SEO'

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

NOVEMBER 1, 2011

Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “ what’s in it for me ” filter in consumers’ minds. How will you apply it to your content marketing ? Easy, right?

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Content Marketing with Blogs: What Do You Believe? Business Blog Writing and Content Marketing: Come on, light my fire!

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

SEPTEMBER 16, 2011

But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil. 6 Writing Tips for SEO Friendly Content Marketing. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? The first is by using conventional marketing rhetoric, which is what most professionals use. That’s not good enough, because people are inspired to act by emotions. Of course, who wouldn’t? Blog this on Blogger. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Why is this LinkedIn profile so important?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 24, 2011

Content marketing is a buzz word not just because marketing people like new buzzes. Smart marketers know the rules and follow them. Writing content for marketing is different. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) This doesn’t entice people to act, there is no benefit in doing so. and still not get good results ( get found, get known, get clients! ) I got an email from a client who lamented the poor results from her emailed newsletter. Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

OCTOBER 12, 2010

Sure, marketing is vastly improved when it sounds authentic. But what does that mean for content marketing? ’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. How do you add a little more of it into your content marketing? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

OCTOBER 13, 2010

Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Why should readers act now?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

JUNE 13, 2011

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Deliver your marketing messages in different media as people like to receive information in different ways.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? We feel, we act. We wouldn’t be here talking about content marketing if our ancestors hadn’t become good at all four “F&# actions, especially the last one. You get a chance to poke the brains of strangers within a certain niche. Fornicating.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? Why should readers act now? 3 Biggest Challenges for Online Content Marketing?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

OCTOBER 6, 2010

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Tweet This!

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Thursday, June 24, 2010 at 4 p.m. You don’t want sloppy web pages. (To

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

SEPTEMBER 13, 2010

I read a lot of research on motivation , decision making , and neuroscience to try to figure out how brain science can be applied to better content marketing. We know enough about the brain and marketing today to realize people are influenced by unconscious feelings, as much as they are by logic and reasons. Blog this on Blogger.

Tips 100

Tips Conversion Trigger Marketing Digg 100