B2B Memes

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This Might Be Big: IDG Enters Content Marketing

B2B Memes

As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. Now the company’s IDG Enterprise unit has announced it will dive into content marketing. Tags: Content Marketing New-Media Models corporate journalism IDG publishing models.

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Curation: Add Value and Pass It Along

B2B Memes

Is summarizing and linking to another person’s article an honorable act or a form of theft? The act of finding great content and linking to it, he says, is a fine idea. Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation.

Curation 100
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Beware the Witch-Hunting Impulse

B2B Memes

His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? In each case, the acts are indefensible. Get back to working on your books, not judging your peers.”.

Ethics 100
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Beware the Witch-Hunting Impulse

B2B Memes

His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? In each case, the acts are indefensible. Get back to working on your books, not judging your peers.”.

Ethics 100
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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. I would go a bit farther.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. I would go a bit farther.

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Social Media and the Blurring of Professional Roles

B2B Memes

It’s no longer as meaningful as it once was to say you’re a blogger, or a journalist, or a marketer. You can be a blogger one moment, a marketer or journalist the next. In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Well, duh–all his fans are painfully aware of that. (If