Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. LinkedIn might be their business favorite, while they probably frequent dog owner groups. Nor will the mysterious “he,” for that matter.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Bannerflow

JUNE 1, 2023

Moreover, text-based generative AI tools are gaining traction, even integrating into LinkedIn’s post creation process. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Martech

JUNE 7, 2023

In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing. The most successful YouTube videos are long-form, often at least 10 minutes long.

Marketing AI 95

Marketing AI Advertising Channels Video Marketing Youtube 95

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. Fortunately, you can cease your share of visibility on social media platforms. But how do social media algorithms work?

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Stay in the Loop.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Buffer

SEPTEMBER 8, 2022

Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. But following the recommendations of different platforms can take a toll on creators.

Practices 119

Practices Product Top of Funnel Creativity 119

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. User-generated content not only acts as social proof but also helps build trust and credibility with your audience. Welcome to our comprehensive guide on using social media for manufacturers to boost your brand.

Social Media 78

Social Media Media Brand Identity Branding 78

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

DECEMBER 6, 2023

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. There lies the magic of B2B influencer marketing.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Binary Demand

MARCH 11, 2024

However, navigating potential conflicts of interest when they act as brand ambassadors will be crucial. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. This is particularly evident in the stark contrast between individual consumers and businesses.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SmartBug Media

NOVEMBER 5, 2021

By uploading this list of email addresses, you allow the social platforms to register the user’s profile and display your ad banner as they scroll through Facebook, LinkedIn, and so on. A few days later, that same jacket started appearing in your Facebook feed, didn’t it? Or on the side of your Google Search? You were being retargeted.

PPC 105

PPC Paid Search Agency Banners Inbound Marketing 105

Binary Demand

MARCH 11, 2024

However, navigating potential conflicts of interest when they act as brand ambassadors will be crucial. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. This is particularly evident in the stark contrast between individual consumers and businesses.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

EveryoneSocial

MARCH 8, 2021

A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.”. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. Check out the No Lift Install System YouTube channel to browse their full library of videos.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. Everywhere… From Facebook to Instagram and YouTube, via the dormancy of account X (ex-Twitter) and inaction on Threads and the irrelevance of TikTok in B2B. Even on LinkedIn, there have been declines, some due to changes in the algorithm.

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

MARCH 13, 2019

Nathan Isaacs, Senior Content Strategist at Act-On explains how his company is taking the video first approach. The team at Act-On found great success with a high production video that used humour in hopes of getting their name out there and grabbing the attention of prospective customers.

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? Make a personalized connection request on LinkedIn ABC’s marketing team pinpointed active LinkedIn professionals interested in operational processes. But how can marketers gain a deep understanding of these needs?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Content Marketing Institute

DECEMBER 27, 2018

Andrew took his advice and showed a video (originally a live event on Facebook and YouTube) in which BuzzFeed staffers decked out in full hazmat gear spent over 40 minutes putting rubber bands one at a time around a watermelon. Or the archives may just act as inspiration for another idea. How do you do this with your videos?

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

Excelsior Research

APRIL 22, 2022

Example:The ads when you play YouTube videos) Every business is thinking about promoting their business on social media to ideally reach new customers and improve the company’s branding. LinkedIn If you are running a business you must have heard about this social media platform. At its core, LinkedIn is a professional social network.

Social Media 52

Social Media Media Best Practices Business 52

The Marketing Blender

MAY 4, 2021

Next, out of those brand impressions, how many people acted on their curiosity? Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? You’ve probably heard the term thrown around a lot: ROI. But how do you really know if your marketing efforts are successful? Let’s talk. .

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting is an advertising strategy that refers to showing ads to previous website visitors while remarketing is the act of collecting contact information from prospective customers in order to send them outbound marketing campaigns. Retargeting ads do exactly what they sound like: they target prospects a second time.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

NuSpark Consulting

SEPTEMBER 4, 2016

Traditional social media and video creation and aggregation platforms such as YouTube and email marketing efforts alike all require a coherent content strategy. Linking Up on LinkedIn. LinkedIn is an excellent place to publish and discover content that can act as top-of-funnel lead capture material.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Scrape, scrape, and rescrape until you get it right, is what I always say. ” That makes me so sad. ” That makes me so sad.

Validation 163

Validation Twitter Tools Facebook 163

Convince & Convert

MARCH 8, 2017

So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. Yet, much of what happens today in social is “random acts of content” with no repeatability, tune-in value, or consistency.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Pam Didner

MAY 7, 2021

If you aren’t, YouTube it. So, if we want machines to ‘think’ or ‘act’ like humans, why don’t we…teach them to learn? AI is everywhere…. Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you wake up in the morning, you may ask Alexa to give you a run-down of your daily schedule.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

NuSpark Consulting

DECEMBER 16, 2012

8 YouTube videos viewing. 7 LinkedIn statuses I’m updating. 8 YouTube videos viewing. 7 LinkedIn statuses I’m updating. And a way to measure this act-iv-it-y. . . On the 12 th Day of Christmas, my content gave to me…. . 12 Google Plus sharing and discussing. 11 Facebook status updating. 3 Slideshares uploading.

Social Media 100

Social Media Digg Media Inbound Marketing 100

Oktopost

MARCH 31, 2021

has given a considerable boost to live-streaming, and the market has acted accordingly. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. Why Video Marketing. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. So why is this marketing method so effective?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Marketing Insider Group

MAY 11, 2020

It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. These random acts of content do not support strategic goals and often produce little in the form of business results. And why do I need it now? Because it’s a tool they can use for growth.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Heinz Marketing

JANUARY 24, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on LinkedIn, on Facebook, on YouTube. YouTube, MK, is no longer doing scripted and unscripted shows. You can even ask Siri, Alexa and Google! So, this is it. actually 306].

B2B Thought Leadership 92

B2B Thought Leadership CMO B2B Sales Paid Search Agency 92

Convince & Convert

APRIL 19, 2016

During his career, he has grown a family wine business by 20,000% in 5 years, founded one of the world’s hottest digital agencies, co-founded an investment fund, acted as an angel investor and venture capitalist, hosted a show, written books, and maintained an active public speaking schedule. Gary builds businesses. In This Episode.

Social Media 105

Social Media Youtube Act-On Ad Agencies 105