Digital B2B Marketing

FEBRUARY 13, 2012

The marketing opportunity is to act on all data, not just the data captured by digital marketing programs. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time. If so, I would love to connect with you on LinkedIn. In reality, the change is far bigger.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MARCH 27, 2011

While responding to disasters with one-time donations is admirable, it comes off as a one-time act. Marketers who want to humanize their brand must not just act more human, but act like the people we want to have as friends. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 15, 2011

Marketers must stop acting like spammers before they are simply dismissed as part of the noise. In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100