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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers.

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Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

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How leaders should act on an agile marketing team

Martech

Does the team need to think about lead generation and what happens next, or is just sending the email enough? As an agile team member, it’s important to help your boss understand the impact of you taking on her ‘really quick task’ to the team. Read next: How to build feedback into your agile marketing workflow. Giving the team ownership.

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5 Successful Lead Generation Strategies

Zoominfo

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Contact and company intent data both have their advantages.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. How to Lower Response Time on Inbound Leads. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website.

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Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team

Marketing Insider Group

But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability. Let’s take a closer look at why it is essential for those leading marketing teams to possess and apply both of these traits. The result is a stronger, more effective team.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

This balancing act is crucial. Proposals can cement a sale, lead to a larger-than-expected transaction, or even result in more business down the line. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons.