B2B Marketing Traction

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. Some smart ad agencies are transitioning to become managed service providers of marketing, so that can act as a one-stop shop for for their SMB (small to medium sized business) clients.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

Here are three things you need to act on to increase your marketing results. If the people you are targeting are warm leads – in other words they have read your stuff, downloaded the case studies or other materials – you’ll have an easier time signing them up. At the top of the list for tactics used were 1.)

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

People will see your logo and/or company name, which over time should lead to better brand recognition. Do we have a compelling call-to-action that makes readers act? Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send!

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You Bought the Pitch – Are You Getting Results?

B2B Marketing Traction

The pitch can feed an emotional buy and lead us to act based on intuition not facts. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy?

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3 Companies that Failed to Listen

B2B Marketing Traction

In response to community complaints that a new manufacturing plant was emitting extremely strong odors, the Huy Fong Foods company said it would look into the problem, yet failed to act. This example is egregious, because the founder of the company blamed overweight women’s thights for problems with.

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5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

There’s a reason the federal law (the CAN SPAM Act) requires the sender’s physical address on all promotional emails. What else leads to a loss of trust on websites? But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy? People buy from people they like.