B2B Memes

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Beware the Witch-Hunting Impulse

B2B Memes

In each case, the acts are indefensible. That lack of reserve leads all too readily to overreactions and unfair accusations. His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety?

Ethics 100
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Beware the Witch-Hunting Impulse

B2B Memes

In each case, the acts are indefensible. That lack of reserve leads all too readily to overreactions and unfair accusations. His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety?

Ethics 100
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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. That act of reframing is not simply an option, but an obligation, a key to survival. The insight is easy; acting on it, alas, is hard.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. That act of reframing is not simply an option, but an obligation, a key to survival. The insight is easy; acting on it, alas, is hard.

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Don’t act on an emotion of fear of being left behind. Will new media lead to brighter or bleaker career options? A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. He sees his subjects with a wonderfully journalistic eye. Interesting.

Content 100
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Back from the Dead: The Challenge of Digital First

B2B Memes

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Come back to tell you all, I shall tell you all’”. The problem, again, is not the theory, but the practice.