Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Unbounce

DECEMBER 1, 2021

Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. Carousel ads look a liiittle different on Insta—instead of showing many links at once, they act kinda like multi-image Instagram posts. And that’s in the United States alone. Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social.

Twitter 111

Twitter Communities Viral Marketing Analysis 111

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. It depends on how competitive your industry is, as that will result in higher bids for keywords. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Quick Takeaways. Retargeting.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. It’s free to download. FollowerWonk. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Zoominfo

OCTOBER 20, 2021

While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. On other platforms like Facebook and Twitter, recruiters must think outside the box. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Think of it this way: every decision you make on social media is a reflection of your brand.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

APRIL 21, 2019

While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. On other platforms like Facebook and Twitter, recruiters must think outside the box.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Anyword

OCTOBER 4, 2021

you target their specific keyword intent. The only problem is that with high intent comes high competition for keywords. Twitter Ads. Twitter is one of those go-to websites for professionals looking for new content and connecting with others who share their interests. Instagram has over 500 million users.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

ClearVoice

MARCH 31, 2023

Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.” And Google always acts against spammy content, no matter who – or what – writes or designs it.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . The Real Benefits of Social Selling. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. It noted that “visitors from Google and Twitter spent 1.3x Google Analytics (GA) is the baseline in website traffic monitoring tools.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Ensure it’s engaging and includes keywords for SEO.” Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. Sprout Social gives you everything not only to track important interactions but also to act on them. The problem? Sprout Social.

Social Media 125

Social Media Tools Campaigns Media 125

ClickZ

JANUARY 22, 2020

Uses keywords to optimize blog posts and the landing pages. Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. How can marketers free up their time to focus on more important aspects, do you ask?

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

KoMarketing Associates

FEBRUARY 20, 2018

Existing Keyword Strategy – top 10-15 focus keyword terms that are currently being utilized. However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. Complete a Client Discovery Questionnaire.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Sprout Social

JULY 11, 2022

This will help you understand how your channel and content is performing, and will act as your compass to identify the direction you need to go. You have a profile picture on Twitter, TikTok and Instagram—YouTube is no different. LEGO uses theirs to direct visitors to their website and Facebook, Instagram and Twitter accounts.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

KoMarketing Associates

DECEMBER 10, 2015

Keyword Search Data. While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration. Here are five ways to generate ideas. Sales Team Feedback.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 79

SEO Lead Ranking Lead Scoring Link Building 79

Valasys

DECEMBER 21, 2022

Keyword Research. Keyword research is the process of finding and using relevant keywords that relate to your HVAC business. It’s important to use the right keywords, as these are the words that potential customers use when they’re searching for HVAC SEO services online. Content Optimization. Link Building.

SEO 40

SEO Paid Search Agency Service Companies 40

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Social Media 101

Social Media ROI Work Management Marketing Management 101

Sprout Social

OCTOBER 20, 2020

An expert social media manager advocates for their brand beyond “traditional” social media —Facebook, Instagram, Twitter, etc. This enables users of both products to listen to and act on employee feedback effectively and efficiently. It connects to a shared goal: employer branding. Faster responses influence your story.

Brand Identity 119

Brand Identity Branding Aggregators Social Media 119

Salesforce Marketing Cloud

JANUARY 24, 2022

Evolve prospecting from a solo act to a collaboration with marketers who have the expertise and reach to find more qualified prospects in half the time. With keyword research , you’ll be able to understand all the ways prospects search to get to your (or your competitor’s) website. Is it “Homepage>product page>trial?”

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

SmartBug Media

MAY 15, 2020

Here are a few key tips to help with effective search engine optimization: Use keywords. Keywords are short phrases that a person may use in a search engine when they’re trying to find something. If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available.

Cost 105

Cost Paid Search Agency Planning Work Management 105

EveryoneSocial

JANUARY 4, 2021

With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Sprout Social

FEBRUARY 1, 2024

Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues. Here’s how. Social listening decodes the nuanced language of your customers and reveals what delights, frustrates and motivates them. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? The Philippine government has taken steps to support the content writing profession by enacting Republic Act No. But interestingly, content writing in the Philippines has boomed. The variety goes on.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Convince & Convert

FEBRUARY 27, 2015

Traditionally, this targeting has been based solely on topical relevance from keywords and follower counts, but that’s not enough anymore. What messages will they respond to, when are they are most likely act, and what effect will their different types of engagement really have? Targeting for Relevance vs. Revenue.

Social Media 158

Social Media Twitter Outreach Paid Search Agency 158

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.)

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Basically, we feel compelled to act if a situation is urgent. Then, visit our gallery for some neat exit intent popup examples you can copy. That’s it!

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

SmartBug Media

AUGUST 9, 2019

These tools should be used to track keywords that drive traffic to your site, your social channels, page performance, and trends over time. Twitter Analytics : Another free social tracking tool—and you don’t need to be advertising on Twitter to use it. Originally written on April 18, 2017. Content was updated August 9, 2019.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Valasys

APRIL 11, 2023

Announce via social media channels like Facebook, Twitter, Instagram, and LinkedIn – don’t forget to include links back into your site so readers can easily navigate from these platforms back onto yours! They recommend using no more than 1-2% keyword density for most instances.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Sprout Social

OCTOBER 6, 2022

Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. What makes a social media viral video? Let’s start with the basics. What do we mean when we say social media viral video? Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Were you inspired?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128