ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Online marketing content is highly adaptable and scalable across multiple platforms. Website traffic. Conversion rate.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

KoMarketing Associates

AUGUST 18, 2016

Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Keywords driving traffic (via SEMrush ). Similarly, we found that top keywords driving traffic were all related to the topics discussed in each of these blogs. Top linked content (via Search Console ).

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. That said, your success in content marketing depends on your ability to write compelling blog posts. Lowers your marketing expenses.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Valasys

JUNE 15, 2021

And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis. These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You know what? Yes, please!

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Valasys

JUNE 15, 2021

And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis. These data assist the marketers to design a well-curated and finely-researched campaign. Further, these data acts as metrics to measure the progress and success rate of the campaign.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Promoting User-Generated Content on Social Media.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

KoMarketing Associates

AUGUST 30, 2016

This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually. In this post, we’ll go over 4 questions to ask before optimizing by device: How Has Tablet Traffic Been Performing? Even then, desktop traffic could still come through. Cost Per Click.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

Moz

SEPTEMBER 7, 2020

On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy. Sounds perfect, right?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Keyword Search Data. Search by major keywords, product names or purpose, or even industry-specific buzzwords. Sales Team Feedback.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

SmartBug Media

MARCH 19, 2021

The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

NOVEMBER 7, 2017

What is our organization’s role in tactics that may impact SEO improvements, like content marketing and social media? In this case, while blog posts are still an important component of our SEO-centric B2B content marketing strategy, we shifted focus to prioritize more comprehensive best practices pages on the main site.

SEO 140

SEO Work Management B2B Advertising Agencies 140

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. c) Run a Google search for potential high authority blogs by using the niche areas you want to blog about with the keyword “guest blogs”. c) Adding your own spin, or interpretation to what’s already been published.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. This tool is truly an online marketer’s central hub. Agency Analytics. We’ve been using Agency Analytics at SEO.co

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. B2B & Local Directories.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. This tool is truly an online marketer’s central hub. Agency Analytics. We’ve been using Agency Analytics at SEO.co

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

SEPTEMBER 27, 2017

images and copy), page structure and layout, and keyword strategies. images and copy), page structure and layout, and keyword strategies. Off-Page SEO, where you will invest time and energy in promoting your site and its content through acquiring strong backlinks via press releases, guest posts, connections, and online relationships.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

Vidyard

MARCH 24, 2015

Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. What is the objective of the video and how does this feed into my content marketing strategy? How will I use inbound marketing channels to promote my video?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Hinge Marketing

DECEMBER 9, 2014

If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. Agile Marketing. Agile marketing is an approach to marketing inspired by the principles of agile software development. Ongoing Generational Shift.

Planning 48

Planning Work Management Trends Marketing Management 48

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. Rachel Burger . “I

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Adobe Experience Cloud Blog

OCTOBER 4, 2011

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. The evolution of online marketing has proven that having a consistent brand convergence is essential.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Although both methodologies aim to boost website traffic and increase visibility on search engines, they operate in distinctly different ways and offer unique advantages. What Is PPC? PPC: This strategy offers immediate visibility and quick results.

PPC 52

PPC Paid Content SEO Marketing Websites 52

Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. But one leading marketing guru says it''s something else altogether.

Google 28

Google Adwords Privacy Keywords 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Why is this important? This is a foundational activity. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Scoop.it

NOVEMBER 30, 2023

There can be other elements and factors involved as well, depending on your goals and preferred marketing strategies. Phase 3: Content Distribution and Promotion This phase captures the primary focus of content marketing teams, as it marks the pivotal moment when their diligent efforts are shared with the world.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

KoMarketing Associates

JUNE 17, 2022

In addition to looking at social media engagement, I recommend looking at Google Analytics to see how much traffic social media drives overall. Tracking this over time will help you see how engagement rate impacts site traffic and revenue. . Or lack thereof.) . High social media engagement can help you reach a wider audience for free.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

seo.co

DECEMBER 18, 2020

Keyword Research for Local SEO. When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Or local businesses that haven’t yet dabbled in online marketing? Link Building Tips for Local SEO. Conclusion.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JANUARY 25, 2012

Get your act together, and integrate your various email marketing efforts. If your marketing team has a dedicated social media manager, make sure he/she communicates with your team's blogging manager so your blog's top content gets the social media face time it deserves. Be sure you're adding social media sharing buttons (e.g.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

seo.co

JANUARY 31, 2022

We all know SEO and keyword rankings matter, but what Search Engine Optimization (SEO) KPIs (key performance indicators) are the best representation of SEO success and which are simply vanity metrics ? With critical information, marketing teams decide if their SEO initiatives did them justice or not. Let’s dig in!

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

seo.co

NOVEMBER 4, 2021

Sitelinks essentially act as shortcuts to steer guests to the pages of your site you want to viewed first, and more often. Know What Sites With Adequate Sitelinks Have In Common: To spark off good sitelinks, Google usually takes the following site factors into consideration: The site ranks first for the keyword(s) that trip SItelink listings.

Google 98

Google Click Rate SERP Paid Search Agency 98