Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Martech

JUNE 7, 2023

In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing. The most successful YouTube videos are long-form, often at least 10 minutes long.

Marketing AI 97

Marketing AI Advertising Channels Video Marketing Youtube 97

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. I have this chart printed on the wall of my home office because moving from “ random acts of conten t” 2 articles per week will double your traffic. You can’t be an expert in everything. Marketing Insider Group.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Marketing Insider Group

AUGUST 12, 2020

These characteristics might be demographic ones, online behavior, interests, social media likes, and other commonalities. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. Find Your Tribe(s).

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SocialPilot

DECEMBER 6, 2023

But would it still be interesting if it brought you close to content or profiles opposite your interests? The algorithms at play on all social media platforms keep your feeds interesting and engaging. Sponsored Content Based on Interest Sponsored content, aka ads, are paid advertisements that target a specific set of audiences.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Spiralytics

NOVEMBER 7, 2022

YouTube is likewise popular among Filipinos, with more than 56 million users as of the first quarter of 2022. Also, note that some information might be well-suited for Facebook while others might be more appropriate on YouTube or TikTok. 5 Tips to Effectively Use Social Media in Government. Know which channels the citizens use.

Social Media 118

Social Media Tips Media Privacy 118

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. I was wrong. 1, Google removed accounts people created over two years ago but never used. Let’s take a moment to talk about what’s happening now.

Marketing & Strategy 109

Marketing & Strategy Opt-out CAN-SPAM Work Management 109

Navigate the Channel

JANUARY 8, 2024

If each channel isn’t connected and experiences aren’t personalized, customers may lose interest and switch to a brand that provides more positive interactions. If customers aren’t engaged, they won’t act.” Almost all marketers have reason to remain attentive to this digital trend and include it in their business’ marketing strategies.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Marketing Insider Group

APRIL 28, 2020

And more importantly, will they remember how your company acted during this time? Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Marketing Insider Group

MAY 18, 2021

However, video also frequently includes other human beings speaking, acting, or narrating. Each of your employees lives a unique life with personal interests, hobbies, likes, dislikes, and values. Look how Salesforce centers both their own team members and guests in their YouTube channel. Video gives your company a human face.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Sprout Social

NOVEMBER 29, 2021

But what type of social content actually captures consumers’ interest when they’re inclined to buy? After all, the products they’re likely seeing are tailored to their own interests. Men, on the other hand, show a more significant interest in app subscriptions and electronics. movies, songs, etc.) and app subscriptions.

Buy 143

Buy Brand Identity Branding eCommerce 143

ClearVoice

JULY 15, 2022

That means they have more time and money to spend on their hobbies and interests. Data on consumer spending by generation reveals that boomers are interested in the following niches: Food. Data on consumer spending by generation reveals that boomers are interested in the following niches: Food. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Binary Demand

FEBRUARY 26, 2024

AI’s impact extends to enhancing brand awareness and interest by analyzing data to tailor marketing strategies to the right audience at the right time. Businesses now use AI to improve B2B demand generation campaigns , from understanding how customers act to predicting future trends. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Sprout Social

OCTOBER 6, 2022

Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. What makes a social media viral video? Let’s start with the basics. What do we mean when we say social media viral video? Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Were you inspired?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Spiralytics

FEBRUARY 7, 2024

Social media automation tools allow you to set budgets, define target demographics and interests, and schedule ad displays, all within the automation platform. However, there are several avenues where social media automation can be a game changer. Sounds like a marketer’s dream, right? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Marketing Insider Group

JANUARY 15, 2020

Study their audience’s response to determine if they can move an audience to act. If you cannot attend an event where a speaker you are considering is speaking, see if you can find videos on YouTube or the speaker’s website to hear the speaker in action. Ensure a Memorable Experience with Targeted Marketing to Build Interest.

First-Mover Advantage 176

First-Mover Advantage Buzz Merchandising Planning 176

SmartBug Media

NOVEMBER 5, 2021

The goal of retargeting is to re-engage users who have visited or shown interest in your company in the past. This form of retargeting requires you to already have a list of email addresses, again from users that have shown interest in your company in past scenarios. What is retargeting? We’ve all been retargeted at some point.

PPC 105

PPC Paid Search Agency Banners Inbound Marketing 105

QuanticMind

MAY 25, 2023

If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube. The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for. How will the writer’s strike affect advertisers?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Outgrow

NOVEMBER 30, 2022

Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales. But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and create videos that leave a lasting mark on your viewers. How to Create an Effective Video Marketing Strategy?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

LEADership

JUNE 6, 2014

Marketing Qi created an infographic that acts as a valuable roadmap to repurposing content based on five steps: write, blog, distribute through social media channels, repurpose the message, then simply repeat. Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc.

Content 40

Content Social Media Distribution Act-On 40

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Convince & Convert

NOVEMBER 13, 2014

From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests. Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’.

Brand Identity 159

Brand Identity Branding Storytelling Case Study 159

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

illumin

SEPTEMBER 25, 2023

This let advertisers easily target Facebook users based on age, location, and interests. This let advertisers easily target Facebook users based on age, location, and interests. These users, also known as influencers can share or promote your product or service, acting both as an ad and a testimonial.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Buffer

SEPTEMBER 8, 2022

“I can't outsource somebody to come on, and act like me, host the podcast or speak in place of me. “I'm trying all sorts of content right now I am starting YouTube videos, making TikToks. But following the recommendations of different platforms can take a toll on creators. for more information.

Practices 119

Practices Product Top of Funnel Creativity 119

SpotMe Blog

MAY 24, 2021

Ever watch a YouTube unboxing or product review where the person just talks about the product, but never actually shows you how to use it? Sure, you could just record a video and put it on YouTube, but it wouldn’t be as effective or fun for your potential customers. But now a new kind of webinar is emerging — the deminar.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Martech

FEBRUARY 15, 2023

” So, don’t act like it. Data collection Marketers are an interesting and varied bunch. For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform. The more people watch, the more ads YouTube can serve them.

Ethics 95

Ethics Marketing AI Multivariate analysis Paid Search Agency 95

Sprout Social

NOVEMBER 16, 2020

As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. They act fast. Takeaways: Acting fast enabled Airbnb to make a tangible impact on the global crisis at a crucial point in time. The data itself might even make for great content if it’s compelling or interesting enough.

Work Management 125

Work Management Marketing Management Advertising Agencies Paid Search Agency 125

Contently

JUNE 16, 2022

For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S. What makes this advisory unique?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

The Marketing Blender

MAY 4, 2021

Next, out of those brand impressions, how many people acted on their curiosity? We call these conversions because these actions show that you converted interest into action. Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? You’ve probably heard the term thrown around a lot: ROI.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Optinmonster

APRIL 9, 2020

But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. How-To Guides. Want to get a lot of eyes on your latest blog post?

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn?

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107