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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments.

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Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. Meet Seismic Interactive Content. Buyer insights.

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Top 5 Interactive Calculators for Websites

Outgrow

Top 5 Interactive Calculators for Websites. With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. Interactive calculators for websites act as fantastic lead magnets as they offer value to prospects. .

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Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. Vital information is captured by the interactive tool in each and every interaction: What are this prospect’s specific top challenges?

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

That’s why so many marketing teams are looking for new ways to collect and act on data. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. Learn more here.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions.

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