Everything Technology Marketing
JULY 10, 2010
This way you increase customer centricity and make sure that strategy and tactics are mapped to the buying process your customers perform (stages: unawareness, pain recognition, understanding how to solve the problem, identifying and selecting the right solution and vendor, validating the choice and acting on it).
Everything Technology Marketing
MARCH 14, 2011
Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. What does this mean for B2B marketers selling cloud solutions and software as a service?
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