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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.

Business 159
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Securing Content, Documents, Information and Data

Biznology

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

Content 104
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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Accountability/Governance.

Act-On 98
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on. Whoa, did you just hear that? At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

Planning 134
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10 Sales Leaders Share their Strategies for Writing Winning Proposals

Far too many sales teams treat proposals as little more than glorified information packets. This balancing act is crucial. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons.

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Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

DiscoverOrg

Having such sensitive information in the hands of hackers is a terrifying thought, but what makes it worse is that it could have easily been prevented. With the right information in-hand, savvy sales pros and marketers might have seen it coming. Each Scoop contains an important piece of information, including: Decision-maker moves.

Act-On 120
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10 social media monitoring tools to inform your campaigns

Sprout Social

Sprout Social gives you everything not only to track important interactions but also to act on them. These types of conversations don’t typically pop up in your notifications. This is especially true if you’re active on multiple networks. That’s why brands use social media monitoring tools to supplement their native data.