B2B Marketing Traction

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Some smart ad agencies are transitioning to become managed service providers of marketing, so that can act as a one-stop shop for for their SMB (small to medium sized business) clients. Photo by superrabbit on Flickr, Some Rights Reserved.

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Are Your Social Media Messages Turning Off Buyers?

B2B Marketing Traction

Research has shown that buyers like it when a company makes their information available on social media. ” It’s not about pushing out tons of messages to stay at the top of online search results, but rather it’s about adding value for your buyers by filtering valuable information for them. by Eric Wright on Inc.com).

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5 Things You Need to Run Effective Marketing Meetings

B2B Marketing Traction

Include some new information about your marketplace or your competitors, as long as that information is a value-add for those in the meeting. This list also acts as input for your next marketing meeting agenda. I’m surprised by the number of organizations that do not run marketing meetings well, if at all.

Planning 100
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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

Here are some of the IBM study recommendations for what CMOs must change in order to act on the digital marketing opportunity. It seems that awareness of the importance of social media and digital marketing has increased, but taking action to implement digital marketing programs with analytics and social media has not.

CMO 100
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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

Here are three things you need to act on to increase your marketing results. People want information when they are ready to buy, not when you want to sell. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. At the top of the list for tactics used were 1.) case studies.

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions). strategy you should adopt and how much you will need to spend to succeed. Detail what marketing your competition is doing.

Analysis 100
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3 Companies that Failed to Listen

B2B Marketing Traction

” So, Blackberry “listened” to what customers said and ignored the information. In response to community complaints that a new manufacturing plant was emitting extremely strong odors, the Huy Fong Foods company said it would look into the problem, yet failed to act. Isn’t that the same as not listening?