Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Beyond the standard keyword research and optimization, content marketers should also prioritize user search intent in their content strategy. The strategy thrives on the philosophy of – Build it and they will come.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Content Marketing Institute

JANUARY 25, 2019

David Fallarme, head of marketing at HubSpot, advocates doubling down on a singular topic. For example, HubSpot, which targets marketing and sales professionals, partnered with Facebook to create a Four Days of Facebook content campaign. Sometimes this differs depending on the channel. Advertise your best content. Which topic?

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Moz

DECEMBER 9, 2019

On the Influencers tab, we start by selecting a keyword most representative of the overall niche/industry/vertical we want to understand. In general, it does the following: Generates the first page of influencers for the given keyword, which is about 50. Let’s begin by looking at the data we’re after in the regular user interface.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Understanding Lead Generation Channels Lead generation is the act of sparking interest and attracting potential customers to your products or services. Sounds like a dream come true, right? Congratulations! Let’s get started!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

SmartBug Media

JUNE 30, 2020

There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

B2B Marketing Insights - WE

JUNE 29, 2018

Brand Vision. This helps determine where the company is headed. It’s critical to let your entire organization know which direction the business is headed in, so everyone can be on board with pushing together. It should be a visual picture of what the company looks like in the future. Brand Position. Need an example of a solid brand promise?

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. . Virtual Q&As.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

MAY 14, 2019

Finally, you delight them by continuing to act as an empathetic advisor and expert. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. Contextual Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

EveryoneSocial

JULY 20, 2020

This acts as your career page area and is huge for employer brand and boosting recruiting efforts. Use your industry keywords on your page, LinkedIn is crawled by search engines and can improve organic results too. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

JANUARY 8, 2020

Engagement is so strong that any question posted is promptly answered by other members who act as advocates for the brand. Searching trending keywords will also return the latest tweets and give you the opportunity to jump in on a conversation and show them you care. Chatbots: Sephora. These can then be shared with the wider audience.

Social Media 79

Social Media Communities Brand Identity Branding 79

Hubspot

MARCH 29, 2021

Krystal Wu , social media community manager at HubSpot, highlights that visibility and presence are different. "A While there are a ton of growth 'hacks' to boost a brand's social presence, I think the greatest value goes back to knowing your audience," said Ariel Boswell , social media analyst at HubSpot.

Social Media 97

Social Media Hubspot Social Marketing Ad Building 97

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. Take Advantage of YouTube SEO. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list. Click here to learn more or just get started.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. Here are three good ways to find highly relevant keywords for your business.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

APRIL 13, 2015

1) Include Strategic Keywords. Be sure your target audience discovers your profile when they search Houzz for terms that matter to them by including keywords in your business description and your projects. When you add a project, there is a specific section to include keywords. 2) Increase Reviews.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Hubspot

APRIL 1, 2011

Social media isn't limited to blog posts, tweets and YouTube videos. At HubSpot we love SlideShare, and if you ever want to check out our presentations, be sure to visit our SlideShare channel. So make sure you incorporate keywords from your website's search engine optimization strategy into your SlideShare presence.

Peer-to-peer 28

Peer-to-peer Tagging Hubspot Paid Search Agency 28

Hubspot

MAY 29, 2017

When someone sends me a really great YouTube video, I always want to know who’s behind it. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.

Banners 76

Banners Youtube P2P Paid Search Agency 76

Single Grain

AUGUST 30, 2023

Put another way: Programmatic SEO is a strategy that involves creating a list of targeted keywords and then designing a template to generate multiple web pages based on those keywords. By creating a vast “keyword universe,” businesses can exponentially increase their online traffic.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Google 52

Single Grain

JUNE 14, 2023

Through AI-led data analytics, this AI tool integrates with popular email marketing platforms like HubSpot, allowing marketers to gain valuable insights into recipient behavior and preferences. enables marketers to conduct in-depth keyword research effortlessly. In addition to on-page optimization, SEO.ai Furthermore, SEO.ai

Marketing AI 98

Marketing AI Paid Content Marketing & Strategy Marketing Strategy 98

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Sprout Social

DECEMBER 20, 2023

Sprout’s AI and automation features also act as a virtual data or copy assistant. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. The takeaway? Teams who don’t have tools with up-to-speed AI features are already falling behind. You need the best tool for the job.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Brand Identity 110

Hubspot

MAY 9, 2019

Inbound Certification by HubSpot Academy. Content Marketing Certification by HubSpot Academy. Business Blogging by HubSpot Academy. Online Video Marketing Course by HubSpot Academy. Social Media Course by HubSpot Academy. Blog posts and podcasts are great starting points for exploring a particular topic.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

DECEMBER 30, 2011

BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Oktopost

OCTOBER 26, 2020

The geographic keyword monitoring results need to be taken with a handful of salt. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. Yes, eight of them.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

Unbounce

MARCH 8, 2023

Create an interactive tool that generates qualified leads There’s a good reason why so many brands—including HubSpot , Moz , and, yes, even Unbounce —have invested time and effort to create free tools. For example, Larry Kim, CEO of MobileMonkey , says they developed a Free Keyword Tool for the Wordstream website. Get creative.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Albacross

JANUARY 17, 2020

HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals. When it comes to sales, using the right tool can have a huge impact on your bottom line. No need to worry, though. We’ve got your back. Read on to find out what these are!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

JUNE 23, 2010

BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Single Grain

DECEMBER 5, 2023

CRM with AI : Platforms like HubSpot CRM or Zoho CRM with AI capabilities can analyze customer interactions and transactions to predict future behavior and identify high-value customers. This frees up time to focus on more strategic initiatives and allows for real-time campaign adjustments based on performance data.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Hubspot

MAY 26, 2014

RedBull Media House has acted as a catalyst to propel the company to what it is today -- a worldwide brand with sales of over $3 billion. As part of their digital strategy, their YouTube channel has had over 800,000,000 views, acquiring over 3,400,000 subscribers as a by-product. I love Skype. No, seriously, they are.

Content 28

Content Advertising Agencies Paid Search Agency Skype 28

Online Marketing Institute

NOVEMBER 8, 2010

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. And, I don’t necessarily think that’s a bad thing. It was all perfect.

Case Studies 40

Case Studies Case Study Social Media Studies 40

TrustRadius Marketing

MARCH 28, 2022

This type of social media marketing strategy is especially popular on video content sites like YouTube, which is the second most popular social networking site in the world. The social media platforms with the highest traffic include Facebook, YouTube, Instagram, and TikTok. You need to market where the people are, so…where are they?

Social Media 52

Social Media Social Marketing Work Management Marketing Management 52

Webbiquity

APRIL 3, 2012

Noting that “in the end, ROI needs to be justified in order to keep the flow of budget and resources moving to each individual marketing effort,” Andy Komack identifies “quick and dirty” SEO success metrics to track, including (his least-favorite) keyword rankings, keyword diversity, and inbound link count.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Whale Pages

FEBRUARY 20, 2020

Keyword research and ideation. The purpose of this document is to act as a content map that will bring you from where you are to where you want to be. Too often SaaS founders get lured in by large volume search terms and keywords. .” Written By Sterling Sweeney: Published Feb 20th, 2020 | Updated Feb 20th, 2020.

Case Studies 59

Case Studies Case Study Studies Marketing Strategy 59

Hubspot

JANUARY 23, 2020

He also includes a thoughtful, but keyword-heavy description of himself in the About area. Listing items in the Skills & Endorsements section will allow you to highlight strengths you have expertise in while also optimizing your profile in search results related to your industry or keywords relating to certain skills.

Linkedin 99

Linkedin Thought Leadership Profiling Network Marketing 99

Marketing Insider Group

DECEMBER 2, 2014

A YouTube video of your advertising campaign is not content marketing. I like how Hubspot breaks their marketing organization into the stages of the funnel. Are you ranking on the highest volume keywords used by your customers when it comes to your primary product or solution? What Keywords Are Important?

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Some popular examples of SaaS companies include: Salesforce. G Suite (Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, etc.).

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Single Grain

APRIL 28, 2023

Whether you’re a seasoned video marketer or just getting started, this guide is designed to equip you with the knowledge and tools you need to optimize your videos for search engines and boost your website traffic with the power of YouTube. HubSpot discovered that 31% of marketers add video to their websites to improve SEO.

Youtube 98

Youtube Traffic SEO Video Marketing 98

Martech Advisor

JANUARY 28, 2020

B2C brands primarily create munchable content aimed at engaging and entertaining their audience. The intention is to build strong brand recall and an emotional bond that enables the audience to relate to the brand. They also double-up as the primary content distribution channel. Infographics.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113