Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume. 1) Retain Subscribers. 3) Build Brand Loyalty.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Strategic-IC

SEPTEMBER 23, 2020

What remains core to any successful Account-based Marketing programme is that it’s a joint effort - it’s an orchestra - not a solo act. While the conductor may be called Sales, Marketing, Growth or Revenue, ultimately, it’s a business imperative. A strategic pivot. will all fall into place. Your industry. Your Target Accounts.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. You can do that by: Piquing their interest.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. It might seem a little bit intimidating. Actually, yes.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Hubspot

MARCH 22, 2017

Audio is often associated with consumer marketing, but those kind of assumptions create a missed opportunity for B2B brands. After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio.

B2B Marketing 73

B2B Marketing Planning B2B Work Management 73

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

JANUARY 8, 2015

This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. What are you going to do to engage the 97% of people visiting your site that are not interested in what you are offering them? Call-to-Action (CTA). Promotions.

Tips 28

Tips Landing Pages Click Rate Trigger Marketing 28

SnapApp

JULY 24, 2017

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . HubSpot ROI Calculator. Runzheimer. .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? Seems doubtful. - Marketing Interactions , June 10, 2010 The amount of information available is staggering. We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. and keeping!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Single Grain

NOVEMBER 16, 2023

Content marketing, encompassing blog posts and various content formats, plays a pivotal role in boosting a SaaS company’s search engine rankings. Content marketing empowers companies to craft content that corresponds to various stages of the buyer’s journey, ranging from awareness and consideration to decision-making.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

MAY 11, 2015

Instead, create interest for your brand, through online and offline influencers and media. Marketers have never been more empowered. We can deliver compelling messages with pinpoint accuracy, with tools like HubSpot CRM letting you personalize content based on country, device, even entry channel. The good news?

Storytelling 28

Storytelling Word of Mouth Distribution Paid Search Agency 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. We'll take it from there.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28